Social Communication in Advertising: Persons, Products and Images of Well-Being

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Social Communication in Advertising: Persons, Products and Images of Well-Being image
ISBN-10:

0415900840

ISBN-13:

9780415900843

Author(s): Stephen Kline; William Leiss
Edition: Second Printing
Released: Jan 01, 1988
Publisher: Nelson/Routledge
Format: Paperback, 327 pages
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Description:

A study of advertising in our society and culture, this book shows how advertising encompasses the three most influential domains of our lives; industrial technology, popular culture and mass media. The authors present an account of the attacks on advertising and the counter-arguments for it, and they explore the context in which advertising is created within agencies. Their book offers a theory about how advertizing connects goods and symbols in the consumer society, and a number of reflections on the implications of advertising for social issues and social policy.

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