Social Communication in Advertising: Persons, Products and Images of Well-Being
ISBN-10:
0415900840
ISBN-13:
9780415900843
Author(s): Stephen Kline; William Leiss
Edition: Second Printing
Description:
A study of advertising in our society and culture, this book shows how advertising encompasses the three most influential domains of our lives; industrial technology, popular culture and mass media. The authors present an account of the attacks on advertising and the counter-arguments for it, and they explore the context in which advertising is created within agencies. Their book offers a theory about how advertizing connects goods and symbols in the consumer society, and a number of reflections on the implications of advertising for social issues and social policy.
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