A study of advertising in our society and culture, this book shows how advertising encompasses the three most influential domains of our lives; industrial technology, popular culture and mass media. The authors present an account of the attacks on advertising and the counter-arguments for it, and they explore the context in which advertising is created within agencies. Their book offers a theory about how advertizing connects goods and symbols in the consumer society, and a number of reflections on the implications of advertising for social issues and social policy.

Social Communication in Advertising: Persons, Products and Images of Well-Being

Stephen Kline

William Leiss

Sut Jhally

Nelson/Routledge

Social Communication in Advertising: Persons, Products, & Images of Well-Being

Politics & Social Sciences

Social Sciences

METHUEN

Consumerism and capitalist and socialist industry have reached the point where state power is legitimatized by its ability to increase the number of commodities. A unique culture has been created in which marketing is the main social bond. Values no longer shape and condition needs, wants, desires, or preferences. Leiss draws on economics, psychology, sociology, and anthropology to show the vagueness of our thought on the relation between nature and culture, desire and reason, needs and commodities. This book raises serious, vital questions for all those concerned about the future of our present society.

Limits to Satisfaction

McGill-Queens University Press

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Books by William Leiss