Social Communication in Advertising: Persons, Products and Images of Well-Being
Description:
Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.
Best prices to buy, sell, or rent ISBN 9780415903547
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- Social Communication in Advertising: Persons, Products, & Images of Well-BeingStephen Kline; William Leiss; Sut JhallyEdition:1stISBN-13:9780416012019
- Social Communication in Advertising: Persons, Products and Images of Well-Being - 2nd Edition by Sut Leiss William; Klin Stephen; Jhally (1990-08-01)STEPHEN; Jhally, Sut Leiss William; KlinISBN-13:9780176034917
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