Social Communication In Advertising

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Social Communication In Advertising image
ISBN-10:

0415966760

ISBN-13:

9780415966764

Author(s): Leiss, William
Edition: 3
Released: Oct 18, 2005
Publisher: Routledge
Format: Paperback, 696 pages

Description:

Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three.

The third edition includes:

* discussion of new technologies and issues, from the Internet to globalization

* updated and expanded examples and illustrations

* revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice

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