Social Communication in Advertising: Persons, Products, & Images of Well-Being
Description:
A study of advertising in our society and culture, this book shows how advertising encompasses the three most influential domains of our lives; industrial technology, popular culture and mass media. The authors present an account of the attacks on advertising and the counter-arguments for it, and they explore the context in which advertising is created within agencies. Their book offers a theory about how advertizing connects goods and symbols in the consumer society, and a number of reflections on the implications of advertising for social issues and social policy.
Best prices to buy, sell, or rent ISBN 9780416012019
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- Social Communication In AdvertisingLeiss, WilliamEdition:3ISBN-13:9780415966764
- Social Communication in Advertising: Persons, Products and Images of Well-Being - 2nd Edition by Sut Leiss William; Klin Stephen; Jhally (1990-08-01)STEPHEN; Jhally, Sut Leiss William; KlinISBN-13:9780176034917
- Social Communication in Advertising: Persons, Products and Images of Well-BeingStephen Kline; William Leiss; Sut JhallyEdition:Second PrintingISBN-13:9780415900843
- Social Communication in Advertising: Persons, Products and Images of Well-BeingLeiss, William; Kline, Stephen; Jhally, Sut; Botterill, JacquelineEdition:2ISBN-13:9780415903547
- Social Communication In AdvertisingLeiss, WilliamEdition:3ISBN-13:9780415966764
- Social Communication in Advertising: Persons, Products and Images of Well-Being - 2nd Edition by Sut Leiss William; Klin Stephen; Jhally (1990-08-01)STEPHEN; Jhally, Sut Leiss William; KlinISBN-13:9780176034917
Social Communication in Advertising: Persons, Products and Images of Well-Being - 2nd Edition by Sut Leiss William; Klin Stephen; Jhally (1990-08-01)
STEPHEN; Jhally, Sut Leiss William; Klin
ISBN-13:9780176034917
Social Communication in Advertising: Persons, Products and Images of Well-Being
Stephen Kline; William Leiss; Sut Jhally
Edition:Second Printing
ISBN-13:9780415900843
Social Communication in Advertising: Persons, Products and Images of Well-Being
Leiss, William; Kline, Stephen; Jhally, Sut; Botterill, Jacqueline
Edition:2
ISBN-13:9780415903547
Social Communication In Advertising
Leiss, William
Edition:3
ISBN-13:9780415966764
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