A study of advertising in our society and culture, this book shows how advertising encompasses the three most influential domains of our lives; industrial technology, popular culture and mass media. The authors present an account of the attacks on advertising and the counter-arguments for it, and they explore the context in which advertising is created within agencies. Their book offers a theory about how advertizing connects goods and symbols in the consumer society, and a number of reflections on the implications of advertising for social issues and social policy.

Social Communication in Advertising: Persons, Products and Images of Well-Being

Stephen Kline

William Leiss

Sut Jhally

Nelson/Routledge

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Books by Nelson/Routledge

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Social Communication in Advertising: Persons, Products and Images of Well-Being