Highly interactive text dealing with marketing problems using software and also containing a chapter on e-commerce. Helps the reader improve sensemaking ability in digital arenas, think holistically and dynamically about complex systems, and discover strategy formulation practices. Previous edition: c1998. DLC: Marketing-Decision making--case studies.

Strategic Marketing Problems: Cases and Comments (9th Edition)

Business & Money

Kerin, Roger A.

Peterson, Robert A.

Marketing & Sales

Pearson/Education

For courses in Marketing Strategy, Marketing Management, and Strategic Marketing.  This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case studies provide an opportunity for those concepts and tools to be employed in practice.

Strategic Marketing Problems: Cases and Comments

Management & Leadership

PRENTICE/HALL

This best-selling book is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive case studies provide an opportunity for those concepts and tools to be employed in practice. Consisting of 10 chapters and 44 cases that feature contemporary marketing perspectives and practices, this book covers the topics of marketing management: its foundations; financial aspects; decision-making and case analysis; opportunity analysis, market segmentation, and market targeting; product and service strategy and brand management; integrated marketing communication strategy and management; pricing strategy and management; the control process; and comprehensive marketing programs. For marketing executives and professionals.

Strategic Marketing Problems: Cases And Comments

Pearson College Div

Strategic Marketing Problems: Cases and Comments balances the concepts and tools useful for solving marketing problems with numerous case studies that challenge readers to apply what they’ve learned. Foundations of Strategic Marketing Management; Financial Aspects of Marketing Management; Marketing Decision Making and Case Analysis; Opportunity Analysis and Market Targeting; Product and Service Strategy and Management; Integrated Marketing Communications Strategy and Management; Marketing Channel Strategy and Management; Pricing Strategy and Management; Marketing Strategy Reformulation: The Control Process; Global Marketing Strategy MARKET: Relevant information and case studies for marketing executives and professionals.

Market Leader. Casebook for advanced marketing course. Excellent mix of cases by industry; students learn by "active" participation. Includes a new video package, a New section on International and a new section on building a marketing plan. Cases reflect a broad overview of marketing and applications.

Strategic Marketing Problems

For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. This best-selling text is dedicated to the development of decision-making skills in marketing. The text introduces concepts and tools useful in structuring and solving marketing problems, while extensive class tested case studies provide an opportunity for those concepts and tools to be employed in practice.

Strategic Marketing Problems: Cases and Comments : Student Software Worksheet Manual

Greynolds, Elbert B.

Kerin, Rober A.

Allyn&Bacon

ALERT: Before you purchase, check with your instructor or review your course syllabus to ensure that you select the correct ISBN. Several versions of Pearson's MyLab & Mastering products exist for each title, including customized versions for individual schools, and registrations are not transferable. In addition, you may need a CourseID, provided by your instructor, to register for and use Pearson's MyLab & Mastering products.    Packages  Access codes for Pearson's MyLab & Mastering products may not be included when purchasing or renting from companies other than Pearson; check with the seller before completing your purchase.    Used or rental books  If you rent or purchase a used book with an access code, the access code may have been redeemed previously and you may have to purchase a new access code.    Access codes  Access codes that are purchased from sellers other than Pearson carry a higher risk of being either the wrong ISBN or a previously redeemed code. Check with the seller prior to purchase.   --   Updated in a new 11th edition, Government in America: People, Politics, and Policy, illustrates the impact that government has on the daily lives of each and every American, particularly its effect on students.  Designed around the theme that “politics matters,” this descriptive text emphasizes public policy — what government actually does. It contains recent political developments and policy on the global economic recession and addresses President Barack Obama’s impact on our current government.     The brief edition is a streamlined version of this bestseller.

Pearson Higher Education

Marketing Research

Business Pubns

See the best price to sell, buy, or rent books by Peterson, Robert A.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Peterson, Robert A.

See the best price to sell, buy, or rent books by Peterson, Robert A.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Strategic Marketing Problems: Cases and Comments (9th Edition)

Strategic Marketing Problems: Cases and Comments

Strategic Marketing Problems: Cases And Comments

Strategic Marketing Problems: Cases and Comments

Strategic Marketing Problems

Strategic Marketing Problems: Cases and Comments : Student Software Worksheet Manual

Strategic Marketing Problems: Cases and Comments

Strategic Marketing Problems

Marketing Research

Marketing Research