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Strategic Marketing Problems: Cases and Comments

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Strategic Marketing Problems: Cases and Comments image
ISBN-10:

0131819429

ISBN-13:

9780131819429

Author(s): Robert A. Peterson; Roger A. Kerin
Edition: 7th
Released: Feb 01, 1995
Publisher: PRENTICE/HALL
Format: Hardcover, 738 pages
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Description:

For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. This best-selling text is dedicated to the development of decision-making skills in marketing. It introduces concepts and tools useful in structuring and solving marketing problems, while extensive class-tested case studies provide an opportunity for those concepts and tools to be employed in practice.

Best prices to buy, sell, or rent ISBN 9780131819429

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