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Strategic Marketing Problems: Cases and Comments : Student Software Worksheet Manual

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Strategic Marketing Problems: Cases and Comments : Student Software Worksheet Manual image
ISBN-10:

013678772X

ISBN-13:

9780136787723

Author(s): Peterson, Robert A.; Greynolds, Elbert B.
Edition: 8
Released: Jan 01, 1999
Publisher: Pearson College Div
Format: Paperback
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Description:

For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. This best-selling text is dedicated to the development of decision-making skills in marketing. The text introduces concepts and tools useful in structuring and solving marketing problems, while extensive class tested case studies provide an opportunity for those concepts and tools to be employed in practice.

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