Strategic Marketing Problems: Cases and Comments (9th Edition)
Description:
Highly interactive text dealing with marketing problems using software and also containing a chapter on e-commerce. Helps the reader improve sensemaking ability in digital arenas, think holistically and dynamically about complex systems, and discover strategy formulation practices. Previous edition: c1998. DLC: Marketing-Decision making--case studies.
Best prices to buy, sell, or rent ISBN 9780130276612
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