Strategic Marketing Problems: Cases and Comments

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Strategic Marketing Problems: Cases and Comments image
ISBN-10:

0205121292

ISBN-13:

9780205121298

Edition: 5th
Released: Jan 01, 1990
Publisher: Allyn&Bacon
Format: Hardcover, 750 pages

Description:

For courses in Marketing Strategy, Marketing Management, and Strategic Marketing. This best-selling text is dedicated to the development of decision-making skills in marketing. The text introduces concepts and tools useful in structuring and solving marketing problems, while extensive class tested case studies provide an opportunity for those concepts and tools to be employed in practice.

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