Strategic Marketing Problems

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Strategic Marketing Problems image
ISBN-10:

0136328601

ISBN-13:

9780136328605

Edition: Subsequent
Released: Aug 04, 1997
Format: Hardcover, 723 pages

Description:

Market Leader. Casebook for advanced marketing course. Excellent mix of cases by industry; students learn by "active" participation. Includes a new video package, a New section on International and a new section on building a marketing plan. Cases reflect a broad overview of marketing and applications.

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