Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

International Marketing (The McGraw-Hill/Irwin Series in Marketing)

Business & Money

Cateora, Philip R.

Graham, John L.

Marketing & Sales

McGraw=Hill

"International Marketing, 12/e" by Cateora and Graham is by far, the best-selling text in the field of International Marketing. The authors continue to set the standard in this edition, with an increase in coverage of technology's impact on the international market arena, and a more comprehensive website, helping to provide updates to text content in this continually changing field.

International Marketing

Irwin Professional_Pub

This text is a combination of 32 readings and 10 cases. It's organization allows it to be easily used with Cateora, Czinkota, and Jeannet or it can be used on its own.

International and Global Marketing: Concepts and Cases (The Irwin Series in Marketing)

Meloan, Taylor W.

Economics

Richard D.Irwin

International Marketing by Cateora is the market leader and through many editions set the standard by which other international texts are measured. This course covers both the marketing of consumer and industrial products/services in global markets. This book will remain a market leader by staying on top of the vast number of changes occurring in global markets.

Management & Leadership

Irwin/McGraw/Hill

The recent focus on China's boom has obscured the fact that Japan is once again on the rise. How do we manage our growing, and crucial, interdependence? The answer is the legions of Japanese and American managers and officials involved in the daytoday and facetoface negotiations that drive commerce. In this invaluable book, three leading experts pool their decades of experience to provide a pragmatic guide for Westerners doing business in Japan. The authors explain Japanese culture and negotiating techniques and provide practical advice on conducting effective meetings with Japanese clients.

Doing Business with the New Japan: Succeeding in America's Richest International Market

Sano, Yoshihiro

Hodgson, James Day

Business Culture

Rowman & Littlefield Publishers

Fine cloth copy in a near fine, very slightly edge-nicked and dust-dulled dw, now mylar-sleeved. Remains particularly and surprisingly well-preserved; tight, bright, clean and sharp-cornered. ; 164 pages; Description: xvii, 164 p. : ill. ; 24 cm. Subjects: Negotiation in business --United States --Japan --United States --Commerce.

Smart bargaining: Doing business with the Japanese

Ballinger Pub. Co.

Smart Bargaining : Doing Business with the Japanese

Smart Bargaining: Doing Business with the Japanese

HarperCollins, Publishers

Smart Bargaining: Doing Business With the Japanese

While associate dean of the business school and director of the International Business Education and Research (IBEAR) program at the University of Southern California, I had the good fortune to work with John Graham and Yoshi Sano. Their book has brough to fruition some of the basic goals we established more than (ten) years ago. In particular, the book is an important step toward bridging cultural differences and thereby reducing transaction costs of business relationships between the two largest economies of the free world: Japan and the United States. Executives of any company having present or future interests in Japan must read and follow the recommendations presented here.

HarperBusiness

Steve Jobs used it to cut a better deal with Disney. George Mitchell and Mary Robinson used it to help end a decades-long war in Northern Ireland. And you can use it in your life and work to get better outcomes for years to come. Inventive Negotiation is a concrete set of steps that can help build long-term relationships instead of lasting enmity. Lavishly illustrated with real life stories from around the world, plus the latest neuroscience and behavioral economics, this book will show you how to get more than your share of the pie - it gives you the tools to build a pie factory. Learn what hostage negotiators and clowns have in common. How a teen bested the phone company. What it takes to talk your way into a prison in Bolivia, or out of a terrorist camp in Colombia. Why you need to handle your chairs carefully in Korea. Every example demonstrates a principle perfected by the authors' decades of experience in everything from oil-pipelines to international peace. Once you've learned the art and science of Inventive Negotiation, you'll never be satisfied with transactional or integrative bargaining again.

Inventive Negotiation: Getting Beyond Yes

Lawrence, Lynda

Hernandez Requejo, William

Springer

See the best price to sell, buy, or rent books by Graham, John L.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Graham, John L.

See the best price to sell, buy, or rent books by Graham, John L.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

International Marketing (The McGraw-Hill/Irwin Series in Marketing)

International Marketing

International and Global Marketing: Concepts and Cases (The Irwin Series in Marketing)

International Marketing

Doing Business with the New Japan: Succeeding in America's Richest International Market

Smart bargaining: Doing business with the Japanese

Smart Bargaining: Doing Business with the Japanese

Smart Bargaining: Doing Business With the Japanese

Smart Bargaining: Doing Business with the Japanese

Inventive Negotiation: Getting Beyond Yes