Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

International Marketing (The McGraw-Hill/Irwin Series in Marketing)

Business & Money

Cateora, Philip R.

Graham, John L.

Marketing & Sales

McGraw=Hill

International Marketing

International

Richard D.Irwin

Excellent condition. No highlight or mark.

Graham,John

Economics

McGraw/Hill/Irwin

This text continues to dominate the field of International Marketing. Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology¿s impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.

International Marketing with PowerWeb

"International Marketing, 12/e" by Cateora and Graham is by far, the best-selling text in the field of International Marketing. The authors continue to set the standard in this edition, with an increase in coverage of technology's impact on the international market arena, and a more comprehensive website, helping to provide updates to text content in this continually changing field.

Irwin Professional_Pub

Pioneers in the field, Cateora, Gilly, and Graham continue to set the standard in this 17th edition of International Marketing with their well-rounded perspective of international markets that encompass history, geography, language, and religion as well as economics, which helps students see the cultural and environmental uniqueness of any nation or region. In addition to coverage of technology's impact on the international market arena, the 17th edition of International Marketing features new topics that reflect recent changes in global markets, updated teaching resources, and new learning tools including McGraw-Hill's Connect with its adaptive SmartBook that lets instructors assign textbook readings and incentivize students' engagement with course content. Click "Features" below for more.

Gilly, Mary C

McGraw–Hill Education

This text continues to dominate the field of International Marketing.  Its long standing tradition as the market leader is strengthened in this edition with an increase in coverage of technology¿s impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.

International marketing

Management & Leadership

R.D. Irwin

Cateora and Graham's "International Marketing" is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 13th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

Marketing: An International Perspective

Kerveney, Susan

Irwin Professional Publishing

See the best price to sell, buy, or rent books by Cateora, Philip R.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Cateora, Philip R.

See the best price to sell, buy, or rent books by Cateora, Philip R.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

International Marketing (The McGraw-Hill/Irwin Series in Marketing)

International Marketing

International Marketing

International Marketing with PowerWeb

International Marketing

International Marketing

International marketing

International marketing

Marketing: An International Perspective

International Marketing