International and Global Marketing: Concepts and Cases (The Irwin Series in Marketing)
Publisher: Richard D.Irwin
Format: Hardcover
Description:
This text is a combination of 32 readings and 10 cases. It's organization allows it to be easily used with Cateora, Czinkota, and Jeannet or it can be used on its own.
Best prices to buy, sell, or rent ISBN 9780256157239
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