Glencoe Medical Keyboarding 1e provides 20 lessons of sound alphanumeric keyboarding instruction, including proper technique development and skillbuilding practice. Once the keyboard has been mastered, 30 lessons provide medical materials for the student to key: warm-up paragraphs, medical terms and definitions, language arts application sentences, timed writings, and medical documents to be formatted.

Glencoe Medical Keyboarding

Ober,Scot

Business & Money

Irwin Professional_Pub

Excellent Html With an Introduction to Java Applets

Designed for a full semester, introductory hands-on course in publishing on the Web, "Excellent HTML" presents the basics of HTML and good Web design, including using Java applets on your site. "Excellent HTML" is a useful resource for students in traditional academic environments, continuing education, job training seminars, or for anyone determined to gain a solid foundation in Web design and creation.

Computers & Technology

Gottleber, Timothy T.

Programming

The text examines the concepts and processes for gaining competitive advantage in the market place. It has been updated and revised to include new material and expanded treatment of topics such as market orientation, organizational learning, competing on capabilities and new organization designs.

Strategic Marketing

Cravens, David W.

Marketing & Sales

This text and casebook is a research/theory based text that cites the theoretical foundations of sales management. It fits best in more rigorous undergraduate programs and MBA programs. This edition features the significant contribution of two new co-authors, John Tanner and Mark Johnston. This book will appeal to a variety of teaching approaches. Instructors who primarily emphasize the lecture-discussion approach will find ample material for either a one-quarter or a one-semester course in the chapters and end-of-chapter discussion questions. For those who prefer case-oriented instruction, we have included 32 cases. These cases can be found at the end of the three sections since they primarily emphasize issues discussed in a particular section. The last five cases in Section III are more encompassing and contain a variety of marketing and sales management issues. The book now has two fewer chapters making it more flexible for schools that wish to have more time to cover selling skills and/or wish to have more time for case analysis.

Sales Force Management (The Irwin/Mcgraw-Hill Series in Marketing)

Neil M. Ford

This textbook integrates financial and managerial accounting as opposed to keeping these areas separate, which is done in most books and curriculum. By using the term "integration," the authors focus on the business event and examine that event from both an external financial reporting perspective and an internal management decision-making perspective. The text incorporates real-world applications, including actual financial statements, to reinforce the relevance of topics to real business situations and promote student interest. The text also promotes active learning through "Pause &amp; Reflect" probing questions placed sporadically throughout each chapter, "Of Interest" boxes that provide additional information relating to the chapter concepts, and end-of-chapter group exercises. There are three key distinctions to the Ainsworth/Deines/Plumlee/Larson approach. They are: 1. Integration of financial and managerial concepts 2. Within the context of business events, ADPL is organized by planning for events; performing those events (in other words, capturing them in the financial statements; and evaluating those business events. 3. An organization around the Statement of Cash Flows, first focusing on Operating Activities (what is my business, my product, who are my customers in Volume 1 and then Financing and Investing Activities (how do I fund my business, how do I expand, what are the financial risks, etc. in Volume 2.

Introduction to Accounting: An Integrated Approach

Plumlee, R. David

Larson, Cathy Xanthaky

Ainsworth,Penne

Deines,Dan

Accounting

Typing Power Drills

Alan C. Lloyd

The Study Guide covers each chapter with reviews of the learning objectives, outlines of the chapters, and summaries of chapter materials. It also provides additional problems and solutions.

Financial Accounting : Information for Decisions

John J.Wild

This text emphasizes the modern fundamentals of the theory of finance. It provides contemporary examples to help the theory come to life. Topics covered include: arbitrage, net present value, efficient markets, agency theory, options, and the trade-off between risk and return.

Corporate Finance (The McGraw-Hill/Irwin Series in Finance, Insurance, and Real Estate)

WESTERFIELD,RANDOLPH

Ross, Stephen A.

Jaffe,Jeffrey

Economics

The undisputed leader in international marketing, this book pioneered the environmental/cultural approach to the field. It concentrates on explaining how a nation's culture and environment should be central to any marketing strategy. Hot topics are also emphasized, including Strategic International Alliances, Green Marketing, TQM, the Japanese distribution system, NAFTA, the Commonwealth of Independent States, and much more.

International Marketing (The McGraw-Hill/Irwin Series in Marketing)

Cateora, Philip R.

Graham, John L.

International

Negotiation is a critical skill needed for effective management. "Negotiation: Readings Exercises, and Cases, 4/e", takes an experiential approach and explores the major concepts and theories of the psychology of bargaining and negotiation, and the dynamics of interpersonal and intergroup conflict and its resolution. It is relevant to a broad spectrum of management students, not only human resource management or industrial relations candidates.

Negotiation: Readings, Exercises, and Cases / Roy J. Lewicki ... Et Al

Management & Leadership

See the best price to sell, buy or rent books by the Irwin Professional_Pub publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Irwin Professional_Pub