Break the rules of traditional business for the sake of the most important bottom line. Yours! This collection of tools and stories will serve as a blueprint for business success while you enjoy the process. Improve your organization by understanding inclusionary humor and other principles that will become part of your life. Humor, it’s not just for advertising anymore! Learn “HOW TO” strategically use humor to: - Build stronger client &amp; employee relationships - Differentiate yourself from the competition in any industry - Sell more - Decrease employee turnover REAL STORIES Behind the Laugh &amp; Get Rich Philosophy - A company that went from zero to $6 million in six years - An HR expert who hires with humor - Furniture + Fun = $$$ - A small business built with a porcelain pig

Laugh and Get Rich: How to Profit from Humor in Any Business

Business & Money

Segel, Rick

LaCroix, Darren

Economics

Specific House

Awkward Moments...In Everyday Life is a collection of stories and pictures that celebrate the humor in life's uncomfortable situations. An Awkward Moment is that brief moment in time when we feel inept, embarrassed, unsure, or uneasy. It is the time we lose some of our self-respect that humbling period of time when confidence is replaced by uncertainty and the arrogant become mere mortals again. This books recognizes the awesome power of laughter and attempts to harness just a little of its power to help all of us laugh at ourselves as we see ourselves within these stories.

Awkward Moments: In Every Day Life

Gignac, Wayne

Gignac, Laura

Segel, Margie

This is the one book that cuts through the clutter and helps manufacturers, wholesalers, and sales representatives discover proven tactics for developing relationships with their customers that will stand the test of time - even tough times - and help them realize the true value of customer loyalty as them become their customers' first choice - The Preferred Vendor.

How To Become The Preferred Vendor: 251 Strategies for Doing More Business with Retailers

Shay, Tom

Real Estate

The ONLY course on how to run a successful promotion or sale! Step-by-step, you'll learn all the elements that make sales work, including: how much you should markdown merchandise; what your store should/ should not look like during sales; how to avoid creating a drop in business after a sale event; which sale names are the best names to use; and how to create a pre-sale buzz and crowds.

How to Run a Sale

Management & Leadership

"The 5000 Best Sale &amp; Promotional Names &amp; Ideas Ever Compiled" contains more than 5000 names, titles, events, and ideas for running almost any kind of sale or promotiom you could ever want to have. When it comes to a sale, the name is everything! However, the real benefit of this book is serving as a spring board for ideas of your own. Many of the titles can be combined which creates an infinite amount of possibilities. This book will not only be your ready reference guide for both price and non-price promotions, but it will also be your source of great ideas that you can implement immediately. It will help you underatand the Misery Meter and the effect it has on your business and guide you through the process of creating a power house Promotional Calendar. In addition, it will show you why it's more than just price that will draw throngs of people to your business.

The 5000 Best Sale & Promotional Names & Ideas Ever Compiled

Rick Segel

Tasty Temptations

Connie Bandstra

Let Retail Guru, Rick Segel help you deliver the WOW! Do your promotions and sales spark customer stampedes? And once the shoppers pour into your store, do they open their wallets and buy? Rick Segel can help you answer both questions with a resounding yes. In this information-packed book, he shares a wealth of tips and techniques for creating events so compelling that you'll not only draw enthusiastic crowds, you'll turn them into loyal repeat customers. WOW Them Into Your Store will teach you how to: * Brand your promotion or sale event * Price your merchandise to sell * Target the best possible customers * Put the right staff in place * Create ads that really work * Make your event fun and memorable for everyone This book is your map, your reference guide, and your instruction manual for crating successful events and, ultimately, a prosperous retail business.

WOW Them Into Your Store...The Art and Science of Creating Powerful Promotions and Sensational Sales

The ONLY course on how to run a successful promotion or sale! Step-by-step, you'll learn all the elements that make sales work, including: how much you should markdown merchandise; what your store should and shouldn't look like during sales; how to avoid creating a drop in business after a sale event; which sale names are the best names to use; and how to create a pre-sale buzz and crowds. In this information-packed book, Rick Segel shares a wealth of tips and techniques for creating events so compelling that you'll not only draw enthusiastic crowds, you'll turn them into loyal repeat customers. No stone is left unturned when it comes to the details needed to succeed in running sales.

Powerful Promotions and Sensational Sales

Rick Segel and Matthew Hudson, PhD have simplified the retail selling process into a user-friendly book filled with concepts that are memorable, easy to master, easy to use and will become a part of the salesperson’s persona almost immediately. In this book you will learn • The G.R.E.A.T. Selling System, which is an acronym for the 5 stages of selling • Greeting, Researching, Experimenting, Add-ons and Tethering a customer to the store • Ways to increase every sales associate’s ATS, Average Transaction Size • Ways to increase every sales associate’s UTS, Units Per Transaction • The greatest opening line ever written with proven results • The four words that increase a retailer’s sales by 4 to 7 percent almost immediately • The five most powerful words that will engage the customer in conversation, learn the customer’s true wants and needs and can establish trust instantly

The Retail Sales Bible: The Great Book of G.R.E.A.T. Selling

Hudson, Matthew

Marketing & Sales

Chances are when you arrive for the sales meeting, the prospect already knows more about you than you do about them. However, with technology comes opportunity. Today’s buyer is overwhelmed with data and information and they need help – they need a trusted advisor. • Get to “yes” faster • Have higher margins • Keep your products sold and stay embedded during the “budget” cuts • Have more referrals • Have higher customer satisfaction In this book, you will learn from the years of research, observation and personal experiences of Matthew Hudson and Mark Hunter. They have spent decades immersed in the sales industry and have taught the concepts in this book to companies with amazing results. If you follow the principles outlined here, you will get more than a sale. You also will get trusted advisor status.

Advisor Selling: the art of becoming a trusted advisor

Hunter, Mark

Skills

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