Whether you’re a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today’s retail marketplace―from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. 
In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You’ll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty. Discover how to: <ul>
<li>Launch a successful independent retail business</li> <li>Create a Web site that shines</li> <li>Connect with customers and increase sales</li> <li>Handle legal and accounting issues</li> <li>Design stores that really work</li> <li>Practice the 10 keys to retail selling</li> <li>Use management practices proven in the trenches</li> <li>Make visual merchandising work for you</li> </ul>
Make your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies! Note: CD-ROM/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file.

Retail Business Kit For Dummies

Business & Money

Segel, Rick

Industries

For Dummies

Say what you will about Wal-Mart and the retailing giants. According to authors Chris Thomas and Rick Segel, of Retailing in the 21st Century, there will always be room for a solid, well-run local store or regional chain with excellent service and or an interesting market niche. Thomas and Segel show students how to be that merchant. 
This book will help students understand how to start a retail business from the ground up. The authors’ focus throughout the book is on being organized and purposeful and knowing every step of the way where the business is going and why. The major goals include learning to strategize, expect the best but prepare for the worst, create a positive work environment, and keep yourself and your staff motivated to find the best merchandise and offer it enthusiastically to your customers at a fair price. After reading this book, students will be prepared to be a successful retailer in the 21st century.

Retailing in the 21st Century

THOMAS, Chris

wiley

With big-box stores dominating today’s business landscape, small business owners are facing serious challenges. But there is a way to level the playing field and win―and The Essential Online Solution will show you how. Written by industry experts, this book outlines a five-step formula that will allow you to harness the power of the online world and improve your company’s bottom line.

The Essential Online Solution: The 5-Step Formula for Small Business Success

Callan-Bogia, Barbara

Business Development & Entrepreneurship

Do you dream of opening up your own retail business, but don’t know how to get started? In Retail Business Kit For Dummies, retail marketing guru Rick Segel gives you the expert advice you need to get your business on its feet, with unbeatable advice on branding, marketing, and merchandising. You’ll figure out how to start and run your business, including day-to-day operations and procedures as well as all the little details retail professional handle on a daily basis. 
If you’ve ever wanted to make your living interacting with customers and being your own boss, this book offers all the inside advice you need to get going. In fact, this book is perfect for anyone: <ul>
<li>Who wants to be her own boss</li> <li>Considering a career in retailing</li> <li>Who loves working with people</li> <li>Thinking about opening their own business</li> <li>Who loves to sell</li> </ul>
Retail Business Kit For Dummies covers all the nuts and bolts of setting up shop — finding the perfect location, choosing and purchasing merchandise, and hiring employees. You’ll also discover how to write a business plan and deal with paperwork like taxes, permits, registrations, and other requirements. There’s also great advice on the art of selling and the fundamentals of promotion and advertising. You’ll also benefit from such practical advice like the ten keys to retailing success and ten ways to impress customers. And there’s much more: <ul>
<li>Branding your business</li> <li>Identifying and targeting your ideal customer</li> <li>Developing a marketing plan</li> <li>Pricing your merchandise</li> <li>Fulfilling legal and financial responsibilities</li> <li>Getting the word out</li> <li>Choosing the right media to advertise in</li> <li>Setting up and running a sale</li> <li>Fundamentals of accounting and financial statements</li> </ul>
The book also includes a helpful CD-ROM packed with sample financial reports, customizable legal and business forms, checklists, and tools for building your own coupons, gift certificates, and much more. Whether you’re thinking about starting a business or need help running the business you already own, Retail Business Kit For Dummies is the fun and easy guide to big profits.

Break the rules of traditional business for the sake of the most important bottom line. Yours! This collection of tools and stories will serve as a blueprint for business success while you enjoy the process. Improve your organization by understanding inclusionary humor and other principles that will become part of your life. Humor, it’s not just for advertising anymore! Learn “HOW TO” strategically use humor to: - Build stronger client &amp; employee relationships - Differentiate yourself from the competition in any industry - Sell more - Decrease employee turnover REAL STORIES Behind the Laugh &amp; Get Rich Philosophy - A company that went from zero to $6 million in six years - An HR expert who hires with humor - Furniture + Fun = $$$ - A small business built with a porcelain pig

Laugh and Get Rich: How to Profit from Humor in Any Business

LaCroix, Darren

Economics

Specific House

Awkward Moments...In Everyday Life is a collection of stories and pictures that celebrate the humor in life's uncomfortable situations. An Awkward Moment is that brief moment in time when we feel inept, embarrassed, unsure, or uneasy. It is the time we lose some of our self-respect that humbling period of time when confidence is replaced by uncertainty and the arrogant become mere mortals again. This books recognizes the awesome power of laughter and attempts to harness just a little of its power to help all of us laugh at ourselves as we see ourselves within these stories.

Awkward Moments: In Every Day Life

Gignac, Wayne

Gignac, Laura

Segel, Margie

This is the one book that cuts through the clutter and helps manufacturers, wholesalers, and sales representatives discover proven tactics for developing relationships with their customers that will stand the test of time - even tough times - and help them realize the true value of customer loyalty as them become their customers' first choice - The Preferred Vendor.

How To Become The Preferred Vendor: 251 Strategies for Doing More Business with Retailers

Shay, Tom

Real Estate

The ONLY course on how to run a successful promotion or sale! Step-by-step, you'll learn all the elements that make sales work, including: how much you should markdown merchandise; what your store should/ should not look like during sales; how to avoid creating a drop in business after a sale event; which sale names are the best names to use; and how to create a pre-sale buzz and crowds.

How to Run a Sale

Management & Leadership

Rick Segel and Matthew Hudson, PhD have simplified the retail selling process into a user-friendly book filled with concepts that are memorable, easy to master, easy to use and will become a part of the salesperson’s persona almost immediately. In this book you will learn • The G.R.E.A.T. Selling System, which is an acronym for the 5 stages of selling • Greeting, Researching, Experimenting, Add-ons and Tethering a customer to the store • Ways to increase every sales associate’s ATS, Average Transaction Size • Ways to increase every sales associate’s UTS, Units Per Transaction • The greatest opening line ever written with proven results • The four words that increase a retailer’s sales by 4 to 7 percent almost immediately • The five most powerful words that will engage the customer in conversation, learn the customer’s true wants and needs and can establish trust instantly

The Retail Sales Bible: The Great Book of G.R.E.A.T. Selling

Hudson, Matthew

Marketing & Sales

See the best price to sell, buy, or rent books by Segel, Rick. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Segel, Rick

See the best price to sell, buy, or rent books by Segel, Rick. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Retail Business Kit For Dummies

Retailing in the 21st Century

The Essential Online Solution: The 5-Step Formula for Small Business Success

Retail Business Kit For Dummies

Laugh and Get Rich: How to Profit from Humor in Any Business

Awkward Moments: In Every Day Life

How To Become The Preferred Vendor: 251 Strategies for Doing More Business with Retailers

How to Run a Sale

The Retail Sales Bible: The Great Book of G.R.E.A.T. Selling