Researching the consumer has progressed far beyond the research for managerial implications and has become a major focus for the social sciences. In the field of marketing research, interpretive approaches to studying consumer behavior are playing an increasing role.This book presents the wide range of conceptual and empirical approaches that are required in studies of the consumer and consumption. As such, it is essential reading for students and researchers working in the fields of consumer behaviour and marketing, cultural and media studies, and sociology.

Interpretive Consumer Research

Business & Money

Copenhagen Business School Pr

What does today's focus on usability and interface design actually entail? This question and many more of its kind are answered in the course of talks conducted by the author with seven distinguished software professionals. The book demonstrates that the issue of usability goes far beyond merely designing an appropriate user interface, and that it ultimately involves our overall approach to technology and society. 
The engagement and practical experience of the author and the contributors makes the book invaluable for practitioners, researchers and students involved in the fast-growing fields of user-centered software design and human-computer interaction. It will also be relevant to anyone involved in related disciplines such as the philosophy of technology, computer science and psychology.

Software Design & Usability: Talks With Bonnie Nardi, Jakob Nielsen, David Smith, Austin Henderson & Jed Harris, Terry Winograd & Stephanie Rosenbaum

Kaasgaard, Klaus

Computers & Technology

The internationalization of the world economy and the economic and political development in Europe are factors that have fostered new interest in the common economic heritage of the European countries. Spanning 500 years, this tale of the economic history of Western Europe seeks to unearth the roots of present day problems. Among its major themes are:  - the early industrial development - the spreading of industry up until World War One - the bad experiences through 1914 - 1945 - the analyses of different stages of economic growth - development in European integration since World War Two - the influence of external developments including foreign policy and security matters  The book  will appeal to anyone interested in European economic and political history. Different from most textbooks on this subject, it does not confine itself to the "three great economies" of Western Europe: Great Britain, France and Germany. Instead, the book provides separate chapters on "national developments" including Benelux, the Scandinavian countries, Italy, Spain and Portugal as well as USA and Japan. Further, most tables include Austria, Finland and Switzerland.  Ideal as a textbook for both undergraduate and graduate courses in Economic History, History of Europe, and European Integration.

European Economic History: From Mercantilism to Maarstricht

Hansen, Ejvind Damsgard

What has become of the five countries most severely devastated by the East Asian financial crisis of the late 1990s - Indonesia, the Republic of Korea, Malaysia, the Philippines and Thailand? How have the foreign takeovers fared, the cross-border M&amp;As that followed the crisis? Is the process of corporate and industrial restructuring in the region now complete, or is it still unfolding? These are the key questions raised in this book, which will be of especial interest to policymakers and international executives, and to scholars and researchers in economics, international business, global finance and political economy.

Business Restructuring in Asia: Cross-Border M&As in the Crisis Period

Ozawa, Terutomo

Zhan, James

Economics

How do organizations achieve coordinated action when it is most difficult to do so? In light of a number of topical cases of organizational change a theory is developed, which can help us both to understand and to influence the organization's propensity for action and change. Key concepts in the theory are organizational ideology, expectations, motivation and commitment. It becomes increasingly clear that forceful action conflicts with rationality in the classical sense; therefore the conclusion and recommendations presented in this book differ very much from those traditionally proposed. An attempt is made to explain why organizations are irrational, and why they should be so.This book gives a new understanding of organizational action and change and should be of interest to all those concerned with management, at an undergraduate and postgraduate level, as researchers, or as consultants and managers in both the public and private sector.

Irrational Organization: Irrationality As a Basis for Organizational Action and Change

Brunsson, Nils

In the 20 years since abandoning their closed-door policy in 1979, the Chinese authorities have approved over 73,000 foreign-funded programs in the service sector, representing some $208 billion in foreign investments. With its imminent entry into the WTO expected to double China's share of world trade from 5% to 10% over the coming twenty years alone, 'China's Service Sector' is a book that every service-sector company with a global vision will wish to consult.

China's Service Sector: A New Battlefield for International Corporations

Luo, Yadong

"Multinational Enterprises in Emerging Markets aims at providing international managers with a series of lessons on how to reap maximum returns while mitigating related hazards arising from economic, regulatory and socio-cultural environments in emerging markets. Unlike other books, which tend to be very general in offering these lessons, Yadong Luo explicates the issues concretely, comparatively, and thoroughly."

Multinational Enterprises in Emerging Markets

This book takes in an impressive expanse of history so far overlooked in the history of the multinational and the world economy--from 2000 B.C. to 1 B.C. The book starts with the story of the first known multinational enterprise in the times of the Assyrian Empire and traces the history of the rise and fall of the multinational enterprise through the four great empires of the ancient world. The authors, professors at Oxford University, use the lens of the eclectic paradigm, the leading theory of international business researchers, which renders varied and highly interesting analyses and insights.

Birth of the Multinational: 2000 Years of Ancient Business History - from Ashur to Augustus

Moore, Karl

LEWIS, David

Biography & History

This version has new and updated cases and a worldwide coverage that will be of high interest to everybody involved with cross-cultural matters whether as student, researcher or business visitor. This is the indispensable practical guide for international business people who sell, manage and negotiate across cultures since it is designed to prepare the business visitor to conduct effective negotiations in the world's major markets.

Cross-Cultural Business Behavior: Marketing, Negotiating, Sourcing and Managing Across Cultures (Third Edition)

Gesteland, Richard R.

Business Culture

"In bringing together authors from different European countries and institutions, as well as from different disciplines, this anthology introduces the reader to selected areas of Luhmann's autopoiesis that have bearing on organization theory. It discusses aspects that are of particular interest to both theoretical and empirical organization theory, and in doing so it enables students of organizations to acquire better appreciation of Luhmann's thinking."

Autopoietic Organization Theory: Drawing on Niklas Luhmann's Social System Perspective

Health, Fitness & Dieting

Psychology & Counseling

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