The Digital Multinational: Navigating the New Normal in Global Business (Management on the Cutting Edge)

How multinational companies can use digital technology to compete in a world where business is driven by the forces of both globalization and deglobalization.\nDigital technology has put globalization on steroids; multinational companies now account for one-third of world GDP and one-fourth of world employment. And yet complicating this story of unchecked global capitalism are two contradictory forces. Even as advances in digital technology enable borderless markets, a new nationalism has emerged, reviving protectionism and railing against digital colonialism. In The Digital Multinational, management experts Satish Nambisan and Yadong Luo examine how companies can adopt a dual strategy to cope with this new normal: harnessing the power of digital technology while adapting to the geopolitical realities of particular markets.\nKey to success, Nambisan and Luo explain, is the notion of tight and loose coupling to characterize the relationship of the digital multinational to its global partners and subsidiaries. Identifying the tightness-looseness requirements of global business connectivity leads to successful business strategy. Drawing on real-world examples that include Burberry’s entrance into the Chinese market, Unilever’s AI-powered global talent marketplace, and the Vocal for Local movement in India, they develop a typology of global business contexts; discuss digital strategies for entering new markets, establishing digital platforms, managing globally dispersed activities, and pursuing innovation; and explain how these strategies can be part of a business leader’s toolkit. The Digital Multinational is an essential guide to competing in a business world driven by both globalization and deglobalization.

Luo, Yadong

Nambisan, Satish

Reference

The MIT Press

How multinational companies can use digital technology to compete in a world where business is driven by the forces of both globalization and deglobalization. Digital technology has put globalization on steroids; multinational companies now account for one-third of world GDP and one-fourth of world employment. And yet complicating this story of unchecked global capitalism are two contradictory forces. Even as advances in digital technology enable borderless markets, a new nationalism has emerged, reviving protectionism and railing against digital colonialism. In The Digital Multinational, management experts Satish Nambisan and Yadong Luo examine how companies can adopt a dual strategy to cope with this new normal: harnessing the power of digital technology while adapting to the geopolitical realities of particular markets. Key to success, Nambisan and Luo explain, is the notion of tight and loose coupling to characterize the relationship of the digital multinational to its global partners and subsidiaries. Identifying the tightness-looseness requirements of global business connectivity leads to successful business strategy. Drawing on real-world examples that include Burberry's entrance into the Chinese market, Unilever's AI-powered global talent marketplace, and the Vocal for Local movement in India, they develop a typology of global business contexts; discuss digital strategies for entering new markets, establishing digital platforms, managing globally dispersed activities, and pursuing innovation; and explain how these strategies can be part of a business leader's toolkit. The Digital Multinational is an essential guide to competing in a business world driven by both globalization and deglobalization.

International Business

"This fully revised and updated fourth edition of International Business offers an action-focused, practical approach to the topic, helping students understand the global business environment and its repercussions for executives. The book provides thorough coverage, delving into fundamental concepts and theory; the cultural, political, and economic environment; international business strategies; and even functional management areas. More comprehensive than competing books, this new edition of International Business includes: New chapter on the digitalization of the global economy and its implications for firm strategy and organizations New examinations of the forces of de-globalization, implications of rising trade protectionism, challenges of geopolitical conflicts, and a friction framework for understanding the effects of cultural differences Enriched and expanded discussions about potential reconfigurations of global value chains following the Covid-19 pandemic, changing perspectives on the role of the government with renewed attention to industrial policy, shifts in regional integration with the emergence of such new trade blocks as CPTPP and RCEP, and fresh insights on factors influencing a countrys balance of payments Strengthened, expanded global cases, examples, and "industry" and "country" mini-cases that give students practical insight into the ways companies actually behave within a competitive, global environment. Also featuring a companion website with a test bank, PowerPoint slides, and instructors manual, this book is ideal for students and instructors of any international business course at undergraduate or postgraduate level"--

Business & Money

Shenkar, Oded

Chi, Tailan

Economics

Routledge

Product Description This fully revised and updated fourth edition of International Business offers an action- focused, practical approach to the topic, helping students understand the global business environment and its repercussions for executives. The book provides thorough coverage, delving into fundamental concepts and theory; the cultural, political, and economic environment; international business strategies; and even functional management areas.More comprehensive than competing books, this new edition of International Business includes:A new chapter on the digitalization of the global economy and its implications for firm strategy and organizations.New examinations of the forces of de- globalization, implications of rising trade protectionism, challenges of geopolitical conflicts, and a friction framework for understanding the effects of cultural differences.Enriched and expanded discussions about potential reconfigurations of global value chains following the COVID- 19 pandemic, changing perspectives on the role of the government with renewed attention to industrial policy, shifts in regional integration with the emergence of such new trade blocks as CPTPP and RCEP, and fresh insights on factors influencing a country’s balance of payments.Strengthened, expanded global cases, examples, and “industry” and “country” mini- cases that give students practical insight into the ways companies actually behave within a competitive, global environment.Also featuring a companion website with a test bank, PowerPoint slides, and instructor’s manual, this book is ideal for students and instructors of any international business course at undergraduate or postgraduate level. Review "This book has an evocative blend of the "big picture" of international business in the age of globalization, and all the key and more specific issues in IB today. These seasoned scholars' varied cases are not just great fun, but also provide great coverage, from the traditional IB topics to newer ones. The authors' practical vision is refreshing, eloquently written, and spot on!" Mary Ann Von Glinow, Knight Ridder Eminent Scholar Chair in International Management, Florida International University, USA; Former AIB and AOM President"Shenkar, Luo and Chi offer excellent, comprehensive coverage of international business in the new global environment. Written by three outstanding researchers, it is practically focused, firmly grounded in cutting edge research, and up-to-date with great student and instructor support."Peter J. Buckley, Professor and Director of Business Confucius Institute, University of Leeds, UK"For anyone who is interested in learning about international business, this is an excellent book that covers an amazing amount of information in each chapter. It is a basic book written by three experts in the field of IB. They address topics like foreign direct investment theories, country competitiveness, global marketing, managing global R&D, and international entrepreneurship that are important areas for the future. It is rare to find such explanations in one volume. Professors teaching a course on international business will find it an excellent resource for practical and conceptual material.Marjorie A. Lyles, Chancellor’s Professor of Global Strategic Management, Indiana University, USA; Former AIB and SMS President About the Author Oded Shenkar is the Ford Motor Company Chair in Global Business Management and Professor of Management and Human Resources at the Fisher College of Business at Ohio State University, USA. A Fellow and past Vice President of the Academy of International Business, he has published and consulted extensively.Yadong Luo is the Emery Findley Distinguished Chair and Professor of Management at the University of Miami, USA. He is a Fellow of Academy of Management and Academy of International Business. He has written two dozen books and two hundred articles, dealing with global strategy and international

International

Managing Human Resources in Cross-Border Alliances (Global HRM)

Across the world, companies are forming some of the most complex and exciting collaborations in the business world: cross-border alliances (CBAs). Yet while this offers multinational companies a way into the global marketplace, there is no guarantee of success.This book looks at the business and human resource issues arising in these complex collaborations, putting forward the case that the handling of these issues can determine the CBA's success. The book takes readers through the two main kinds of CBA - International Joint Ventures (IJV), and International Mergers and Acquisitions (IMA) - explaining how each type works and which human resource issues will arise. As well as analyzing these issues and explaining the relevant management, economics and sociological theories, this impressive text uses short end-of-chapter case studies and in depth end-of-text case studies to provide numerous practical examples.  The first major textbook that seriously studies human resource issues in a CBA context, this book offers both students of human resource / international business and practicing human resource professionals alike the frameworks for truly understanding the complexities of the area.

Schuler, Randall S.

Jackson, Susan E.

Across the world, companies are forming some of the most complex and exciting collaborations in the business world: cross-border alliances (CBAs). Yet while this offers multinational companies a way into the global marketplace, there is no guarantee of success. This book looks at the business and human resource issues arising in these complex collaborations, putting forward the case that the handling of these issues can determine the CBA's success. The book takes readers through the two main kinds of CBA - International Joint Ventures (IJV), and International Mergers and Acquisitions (IMA) - explaining how each type works and which human resource issues will arise. As well as analyzing these issues and explaining the relevant management, economics and sociological theories, this impressive text uses short end-of-chapter case studies and in depth end-of-text case studies to provide numerous practical examples. The first major textbook that seriously studies human resource issues in a CBA context, this book offers both students of human resource / international business and practicing human resource professionals alike the frameworks for truly understanding the complexities of the area.

The third edition of International Business offers an action-focused, practical approach to the topic, helping students understand the global business environment and its repercussions for executives. The book provides thorough coverage of the field, delving into fundamental concepts and theory; the cultural, political, and economic environment; international business strategies; and even functional management areas. More comprehensive than competing books, International Business includes:  Strengthened, expanded global cases, examples, and 'industry' and 'country' mini-cases that give students practical insight into the ways companies actually behave within a competitive, global environment Updated coverage of key trends that impact how international business functions, including the drivers of globalization, e-commerce and the impact of the Internet, and international entrepreneurship New material on technology issues, the impact of the financial crisis, and problems in the EU Expanded discussion of the skills and strategies students need to succeed in today's international business environment, including dynamic capabilities, foreign direct investment, and market entry strategies  Also featuring a companion website with a test bank, Powerpoint slides, and instructor’s manual, this book is ideal for undergraduate and graduate students and instructors of any international business course.

The third edition of International Business offers an action-focused, practical approach to the topic, helping students understand the global business environment and its repercussions for executives. The book provides thorough coverage of the field, delving into fundamental concepts and theory; the cultural, political, and economic environment; international business strategies; and even functional management areas. More comprehensive than competing books, International Business includes: <ul>
<li>Strengthened, expanded global cases, examples, and 'industry' and 'country' mini-cases that give students practical insight into the ways companies actually behave within a competitive, global environment</li> <li>Updated coverage of key trends that impact how international business functions, including the drivers of globalization, e-commerce and the impact of the Internet, and international entrepreneurship</li> <li>New material on technology issues, the impact of the financial crisis, and problems in the EU</li> <li>Expanded discussion of the skills and strategies students need to succeed in today's international business environment, including dynamic capabilities, foreign direct investment, and market entry strategies</li> </ul>
Also featuring a companion website with a test bank, Powerpoint slides, and instructor’s manual, this book is ideal for undergraduate and graduate students and instructors of any international business course.

Now there’s an International Business text that truly goes beyond a US-centered perspective to take into consideration the business realities in other countries and their unique perspectives, highlighting the role of culture in international business and illustrating how its impacts as well as that of political, legal and social institutions permeates all business functions and processes. 
Oded Shenkar and Yadong Luo’s INTERNATIONAL BUSINESS offers a highly integrated and action-focused approach to the field that helps students make explicit connections across concepts and functions, develop the skill they need to address various IB issues and problems, and most importantly, broaden their understanding of the global business environment and its repercussions for executives.

International Business-w/CD

John Wiley&Sons, Inc.

Whether or not foreign companies can succeed in China is largely determined by how they enter the market. This book offers insightful lessons to international managers in this area. It integrates views of both foreign business and Chinese government, describes entry choices and related governmental policies, compares pros and cons of each entry choice for foreign firms, and provides a series of thoughtful advice to business people. The book illuminates how to enter China for international corporations seeking preemptive opportunities and long-term competitive positions abroad. It presents China's investment environment at the turn of a new century; outlines the impact of China's WTO membership on these companies; articulates each of the entry mode choices available to foreign companies; analyzes factors underlying entry mode selection and equity ownership arrangement; and provides insight into entry mode selection from case studies. It also synthesizes relevant literature, offers managerial lessons regarding entry strategies, and illustrates Chinese government views and expectations of MNCs. By choosing an entry mode that fits organizational capabilities, objectives, and environmental contingencies, foreign businesses can accomplish their strategic goals, prevent uncompensated exposure of proprietary knowledge, and mitigate transactional hazards that may be precipitated during allocation and local operations. Students taking a "Doing Business in China" course, executives interested in foreign investment, and scholars interested in international expansion will find How to Enter China invaluable for those purposes. Yadong Luo is Professor of Management, University of Miami.

How to Enter China: Choices and Lessons

University of Michigan Press

See the best price to sell, buy, or rent books by Luo, Yadong. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Luo, Yadong

See the best price to sell, buy, or rent books by Luo, Yadong. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

The Digital Multinational: Navigating the New Normal in Global Business (Management on the Cutting Edge)

The Digital Multinational: Navigating the New Normal in Global Business (Management on the Cutting Edge)

International Business

International Business

Managing Human Resources in Cross-Border Alliances (Global HRM)

Managing Human Resources in Cross-Border Alliances (Global HRM)

International Business

International Business

International Business-w/CD

How to Enter China: Choices and Lessons