Generation Why: How Boomers Can Lead and Learn from Millennials and Gen Z

<div>Perhaps more than ever before, young people entering the workforce are searching for meaning and authenticity in their careers. This book helps managers understand the postmodern worldview held by generation Z and younger millennials, how it influences their behaviour at work, and how they want to be led in the workplace.Karl Moore takes a practical and down-to-earth approach to understanding what drives millennials and generation Z and how the education system they were brought up in has informed their worldview. Based on hundreds of interviews conducted with under-thirty-year-olds across Canada, the United States, Japan, Iceland, the United Kingdom, and elsewhere, as well as interviews with executives to gain their perspectives on changing dynamics in the workplace, Generation Why provides a thorough study of these generations' ideas about truth, hierarchy, and leadership.Focusing on listening, purpose, reverse mentoring, feedback, and how people relate to each other in the workplace, Generation Why provides the essential tools for effectively working with millennials and generation Z and unlocking their full professional potential.</div>

Business & Money

Moore, Karl

Business Culture

McGill-Queen's University Press

(Pearson Education) An exploration of the future of corporate enterprise. Asks questions about the phenomenon of giant transnational companies and networked newer players working side by side. Wonders at the economic patterns that have begun to emerge in world commerce. Softcover.

Foundations of Corporate Empire: Is History Repeating Itself

LEWIS, David

Management & Leadership

Financial Times Management

Marketing: The Basics

Marketing: The Basics is a clear, concise resource for students or practitioners looking to improve their understanding of marketing fundamentals in a global context. Covering the basic functions of marketing, its role in corporate decision-making and the importance of competitive strategies, this accessible text provides international perspectives on the areas discussed through examples of practice from North America, Asia, Europe and the Middle East. Relating insights and experiences to real-life marketing contexts in order to provide practically applicable information, key areas explored include:  what is marketing? marketing as part of the firm's corporate strategy the marketing mix STP - segmentation, targeting and positioning market research culture. A user-friendly, easy-to-follow guide, Marketing: The Basics is perfect for sixth-form, first-year undergraduate and MBA students, plus those professionals who require an understanding of this important subject in their day-to-day working lives.

Pareek, Niketh

Routledge

‘…a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement   If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book:     Explains the fundamentals of marketing and useful concepts such as the Long Tail   Includes an international range of topical case studies, such as Obama’s presidential campaign, Facebook, and Google   Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study   This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.

‘…a punchy, stripped-down version of what marketing is all about.’ – The Times Higher Education Supplement If you have a product you’re looking to market, or you’re seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the ‘tipping point’. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book: <ul>
<li>Explains the fundamentals of marketing and useful concepts such as the Long Tail</li> <li>Includes an international range of topical case studies, such as Obama’s presidential campaign, Facebook, and Google</li> <li>Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study</li> </ul> This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.

Economics

Business Angels securing start up finance Patrick Coveney • Karl Moore Finding adequate start-up funding is vital to the success of any new business. Such businesses are frequently too small to attract the interest of venture capital firms and are considered to be high risk ventures both by banks and venture capitalists. Business angels, private investors with high net worth, can help small firms to bridge the equity gap between private funding and the more formal funding of the stock market and venture capital organisations. Based on an Oxford University study of a large number of ventures financed through the informal venture capital market, Business Angels categorises the different types of private investor and offers clear practical advice on: locating and identifying the right angel for your business, creating a convincing business plan, managing risk, the valuation process and problems faced by angels in making their investments. Business/Finance

Business Angels : securing start up finance

Coveney, Patrick

wiley

Stop being a seeker - Start being a finder Self-development is an amazing quest. It's the desire to find your own freedom and happiness. It's about letting go of limitations, and learning how to live successfully. This book is a series of 16 simple "pep talks" for that self-development journey. No hype, no rituals, no follow-on courses. Just a series of conversations to help you finally discover your own true freedom. Forget The Secret, set aside religious texts and ignore the so-called gurus. This book will guide you straight to the only true authority on your own self-development. You. Includes FREE downloadable MP3 version!

The Secret Art of Self-Development

Self-Help

Inspire3 Publishing

Marketing: The Basics (Second Edition)

See the best price to sell, buy, or rent books by Moore, Karl. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Moore, Karl

See the best price to sell, buy, or rent books by Moore, Karl. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Generation Why: How Boomers Can Lead and Learn from Millennials and Gen Z

Generation Why: How Boomers Can Lead and Learn from Millennials and Gen Z

Foundations of Corporate Empire: Is History Repeating Itself

Marketing: The Basics

Marketing: The Basics

Marketing: The Basics

Marketing: The Basics

Business Angels : securing start up finance

The Secret Art of Self-Development

Marketing: The Basics (Second Edition)