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The Marketing Edge: The New Leadership Role of Sales and Marketing in Manufacturing

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The Marketing Edge: The New Leadership Role of Sales and Marketing in Manufacturing image
ISBN-10:

0939246082

ISBN-13:

9780939246083

Author(s): Palmatier, George E.; Shull, Joseph S.
Released: Feb 01, 1990
Publisher: Oliver Wight Limited Publications
Format: Hardcover, 256 pages
Related ISBN: 9780471132707
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Description:

Shows sales and marketplace professionals how to effectively integrate their efforts with the overall manufacturing operation. Provides helpful advice on how to achieve accurate sales forecasts, improve delivery performance to customers and develop an effective marketing/manufacturing strategy.

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