<p>Shows sales and marketplace professionals how to effectively integrate their efforts with the overall manufacturing operation. Provides helpful advice on how to achieve accurate sales forecasts, improve delivery performance to customers and develop an effective marketing/manufacturing strategy.</p>

The Marketing Edge: The New Leadership Role of Sales and Marketing in Manufacturing

Business & Money

Palmatier, George

Shull, Joseph S.

Marketing & Sales

John Wiley&Sons, Inc.

Shows sales and marketplace professionals how to effectively integrate their efforts with the overall manufacturing operation. Provides helpful advice on how to achieve accurate sales forecasts, improve delivery performance to customers and develop an effective marketing/manufacturing strategy.

Palmatier, George E.

Management & Leadership

Oliver Wight Limited Publications

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Books by Shull, Joseph S.