The Marketing Edge: The New Leadership Role of Sales and Marketing in Manufacturing

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The Marketing Edge: The New Leadership Role of Sales and Marketing in Manufacturing image
ISBN-10:

0471132705

ISBN-13:

9780471132707

Edition: 1
Released: Jan 01, 1995
Format: Hardcover, 208 pages
Related ISBN: 9780939246083

Description:

Shows sales and marketplace professionals how to effectively integrate their efforts with the overall manufacturing operation. Provides helpful advice on how to achieve accurate sales forecasts, improve delivery performance to customers and develop an effective marketing/manufacturing strategy.

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