Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.

Analysis for Marketing Planning

Business & Money

Lehmann, Donald R.

Winer, Russell S.

Winer,Russell

Economics

McGraw/Hill/Irwin

Product Management is a lean, defining text that covers three major tasks facing today’s product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a “hands-on” approach toward preparing graduates to assume the position of product manager.

Product Management

Lehmann,Donald

Management & Leadership

Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.

McGraw–Hill Education

This volume reflects the dynamic environment inhabited by today's marketers, helping readers understand the marketplace and the impact of technology on making strategic marketing decisions. Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required to succeed in professional work. Subjects include marketing philosophy and strategy such as market research, customer behavior and market structure, and marketing decision-making and analysis, including product decisions, advertising strategy, pricing and customer relationship management. For marketing professionals, product and brand managers.

Marketing Management, Second Edition

Pearson College Div

This volume reflects the dynamic environment inhabited by today's marketers, helping readers understand the marketplace and the impact of technology on making strategic marketing decisions. Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required to succeed in professional work.  Subjects include marketing philosophy and strategy such as market research, customer behavior and market structure, and marketing decision-making and analysis, including product decisions, advertising strategy, pricing and customer relationship management.  For marketing professionals, product and brand managers.

Marketing Management

Marketing & Sales

Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a productâ€™s environment, customers and competitors.

Burr Ridge, Illinois, U.S.A.: Richard d Irwin

Product Management, 2/e is a text made for the future, or current, product manager. This book is not purely academic, but also integrates practical results from academic research that are not readily available to practicing managers. This meticulously updated text will prove to be a market leader. Lehmann differs from our 1997 edition of Crawford's New Products Management in that Lehmann focuses on managing existing products and Crawford focuses on new products.

Product Management (MCGRAW HILL/IRWIN SERIES IN MARKETING)

Richard D.Irwin

This book reflects the dynamic environment inhabited by today's marketers, helping readers understand the marketplace and integrate the appropriate information into marketing decisions. Its modern, integrated presentation and strategy-based focus covers only those critical, fundamental topics required to succeed in future course or professional work. Topics include the concept of marketing; the marketing manager's job; the development of a marketing strategy; marketing research; consumer behavior and analysis; organizational buying behavior; market structure and competitor analysis; marketing mix decision-making; communications and advertising strategy; channels of distribution; the personal sales channel; pricing; sales promotion; customer relationship management; strategies for service markets; strategies for technology-based markets; global marketing strategies; and new product development. For practicing marketing managers, business managers, and IT professionals.

See the best price to sell, buy, or rent books by Winer, Russell S.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Winer, Russell S.

See the best price to sell, buy, or rent books by Winer, Russell S.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Analysis for Marketing Planning

Product Management

Analysis for Marketing Planning

Marketing Management, Second Edition

Marketing Management

Analysis for Marketing Planning

Product Management (MCGRAW HILL/IRWIN SERIES IN MARKETING)

Marketing Management