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Marketing Management

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Marketing Management image
ISBN-10:

0131963341

ISBN-13:

9780131963344

Author(s): Winer, Russell S.
Edition: 3rd
Released: Jan 01, 2006
Publisher: Pearson College Div
Format: Hardcover, 500 pages
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Description:

This volume reflects the dynamic environment inhabited by today's marketers, helping readers understand the marketplace and the impact of technology on making strategic marketing decisions. Its modern, integrated presentation and strategy-based approach covers critical, fundamental topics required to succeed in professional work. Subjects include marketing philosophy and strategy such as market research, customer behavior and market structure, and marketing decision-making and analysis, including product decisions, advertising strategy, pricing and customer relationship management. For marketing professionals, product and brand managers.

Best prices to buy, sell, or rent ISBN 9780131963344

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