Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.

Analysis for Marketing Planning

Business & Money

Lehmann, Donald R.

Winer, Russell S.

Winer,Russell

Economics

McGraw/Hill/Irwin

Product Management is a lean, defining text that covers three major tasks facing today’s product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a “hands-on” approach toward preparing graduates to assume the position of product manager.

Product Management

Lehmann,Donald

Management & Leadership

Analysis for Marketing Planning, 7/e by Lehmann and Winer focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product’s environment, customers and competitors.

McGraw–Hill Education

What's a customer really worth? Can you find out, without endlesslycomplex modeling? And once you know, what should you do with thatknowledge? Managing Your Customers as Investments has the answers.You'll learn simple ways to get reliable customer value information--ina form you can use. You'll discover how to use it to measure marketingeffectiveness, generate improvements throughout the entire customerrelationship lifecycle, and improve decision-making. Everyone tells youto manage your business around customers. This book gives you the toolsto do it.

Managing Customers As Investments: The Strategic Value Of Customers In The Long Run

Gupta, Sunil

Wharton School Pub

Topics of this book are: The Role of Marketing Research, The Value Of Information, The Research Process, Sources Of Information, Collecting Information and Preparing for Analysis, Causality and Experiments, Survey Design, Measurement and Scaling, Major Research Suppliers, Sampling in Market Research, Coding and Editing Responses, Analytical Methods, Basic Analysis, Comparing Differences in Key Variables, Regression Analysis, Grouping Procedures, Multiattribute Modeling, Additional Predictive Procedures, Applications, Marketing Forecasting, Product Research, and Industrial Marketing Research.

Market research and analysis

R.D. Irwin

Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a product?s environment, customers and competitors.

Business Publications, Incorporated

New except has previous owner name on 1st page. 100% satisfaction guaranteed.

Market Research and Analysis

Richard D.Irwin

Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a productâ€™s environment, customers and competitors.

Burr Ridge, Illinois, U.S.A.: Richard d Irwin

Product Management, 2/e is a text made for the future, or current, product manager. This book is not purely academic, but also integrates practical results from academic research that are not readily available to practicing managers. This meticulously updated text will prove to be a market leader. Lehmann differs from our 1997 edition of Crawford's New Products Management in that Lehmann focuses on managing existing products and Crawford focuses on new products.

Product Management (MCGRAW HILL/IRWIN SERIES IN MARKETING)

The three parts of this text cover: Basic concepts, Data collection and Analytical methods. Discusses the need for and types of studies and the design of studies. Covers coding, basic analysis and advanced analysis. DLC: Marketing research.

Marketing Research

Steckel, Joel H.

PRENTICE/HALL

See the best price to sell, buy, or rent books by Lehmann, Donald R.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Lehmann, Donald R.

See the best price to sell, buy, or rent books by Lehmann, Donald R.. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Analysis for Marketing Planning

Product Management

Analysis for Marketing Planning

Managing Customers As Investments: The Strategic Value Of Customers In The Long Run

Market research and analysis

Analysis for Marketing Planning

Market Research and Analysis

Analysis for Marketing Planning

Product Management (MCGRAW HILL/IRWIN SERIES IN MARKETING)

Marketing Research