<p>Analysis for Marketing Planning focuses on the analysis needed for sound Marketing decisions and is structured around the core marketing document--the Marketing Plan. Whether studying Marketing strategy or Product/Brand Management decisions, students need to be able to make decisions based from sound analysis. This book does not attempt to cover all aspects of the marketing plan; rather it focuses on the analysis pertaining to a productâ€™s environment, customers and competitors.</p>

Analysis for Marketing Planning

Business & Money

Lehmann, Donald R.

Winer, Russell S.

Management & Leadership

Burr Ridge, Illinois, U.S.A.: Richard d Irwin

Presenting a balance of theory and applications, this text covers the important areas of investment: valuation, the marketplace, fixed income instruments and markets, equity instruments and markets, derivative instruments, international markets and mutual funds. Other issues discussed include insider trading, conflicts of interest in broker-client relationships, and the misuse of derivatives. This edition includes expanded coverage of option, futures and interest rate swaps, computer data bases, and efficient market hypothesis. Some chapters include "Critical Thought Cases".

Fundamentals of Investment Management (The Irwin Series in Finance)

Stanley B. Block

Economics

Addresses law and employment decisions with a management perspective. This text explains how to approach and manage legal employment decisions, and outlines the specific legal framework in which management decisions are made.

Employment Law for Business (Irwin Legal Studies in Business)

Bennett-Alexander,Dawn

Pincus, Laura B.

Rules & Procedures

ABC's of Selling (Irwin Series in Marketing)

Futrell,Charles

See the best price to sell, buy or rent books by the Burr Ridge, Illinois, U.S.A.: Richard d Irwin publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Burr Ridge, Illinois, U.S.A.: Richard d Irwin