Product Management
Description:
Product Management is a lean, defining text that covers three major tasks facing today’s product mangers: analyzing the market, developing objectives and strategies for the product or service in question, and making decisions about price, advertising, promotion, channels of distribution and service. Product Management utilizes the familiar Marketing Plan as the unifying framework for its lessons, and takes a “hands-on” approach toward preparing graduates to assume the position of product manager.
Best prices to buy, sell, or rent ISBN 9780070275492
Related Books
- 1
- 2
- 3
- 4
- Product ManagementLEHMANNEdition:3rd editionISBN-13:9780071233057
- Product Management (McGraw-Hill/Irwin Series in Marketing)Lehmann,Donald; Winer,RussellEdition:3I.S.edISBN-13:9780071122269
- Product ManagementEdition:2ndISBN-13:9780071141895
- Product ManagementDonald R. Lehmann; Russell S. WinerEdition:Internat.2r.e.ISBN-13:9780071154246
- Product ManagementLEHMANNEdition:3rd editionISBN-13:9780071233057
- Product Management (McGraw-Hill/Irwin Series in Marketing)Lehmann,Donald; Winer,RussellEdition:3I.S.edISBN-13:9780071122269
Frequently Asked Questions about Product Management
The price for the book starts from $10.97 on Amazon and is available from 4 sellers at the moment.
If you’re interested in selling back the Product Management book, you can always look up BookScouter for the best deal. BookScouter checks 30+ buyback vendors with a single search and gives you actual information on buyback pricing instantly.
As for the Product Management book, the best buyback offer comes from and is $ for the book in good condition.
Not enough insights yet.
Not enough insights yet.