Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates

Marketing Warfare

Business & Money

Trout, Jack

Ries, Al

Management & Leadership

McGraw=Hill

Offers revised thinking on management practice, emphasizing tactics, rather than arbitrary decision making, to guide strategy, and containing a step-by-step procedure for a marketing campaign

Bottom-Up Marketing

1991 Hardcover: "Horse Sense: The Key to Success Is Finding a Horse to Ride" by Al Ries and Jack Trout. 3.7 out of 5 stars 10 customer reviews.

Horse Sense: The Key to Success Is Finding a Horse to Ride

Job Hunting & Careers

Positioning: The Battle for Your Mind

Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a 'hole' not occupied by the leader, and avoid the pitfalls of letting a second product ride on the coattails of an established one. Revised to reflect significant developments in the five years since its original publication, Positioning reveals the fascinating case histories and anecdotes behind the campaigns of many stunning successes and failures in the world of advertising.

Marketing & Sales

McGraw-Hill Companies

Discusses the new, key advertising concept of positioning, explaining ways companies can create a "position" in the client's mind when launching ad campaigns, with many fascinating case histories and helpful pointers

Positioning: The Battle for Your Mind (1st Edition Revised)

Listeners learn how to get their message across and make an impression that lasts.

McGraw-Hill/Tdm Audio

Presents guidelines that show managers how to cope with complexities by focusing on essentials in areas such as management, leadership, marketing, long-term planning, and motivation

The Power of Simplicity

Rivkin, Steve

"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today

McGraw-Hill Inc.,US

LA Guerra De LA Mercadotecnia (Marketing Warfare)

Economics

“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning....”―David Bohnett, Chairman and Founder of GeoCities 
 A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals―including tens of thousands of Ries and Trout groupies, worldwide―the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer’s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn’t follow, Ries and Trout’s thinking.

Positioning: The Battle for Your Mind, 20th Anniversary Edition

See the best price to sell, buy, or rent books by Trout, Jack. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Trout, Jack

See the best price to sell, buy, or rent books by Trout, Jack. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing Warfare

Bottom-Up Marketing

Horse Sense: The Key to Success Is Finding a Horse to Ride

Positioning: The Battle for Your Mind

Positioning: The Battle for Your Mind (1st Edition Revised)

Positioning: The Battle for Your Mind

The Power of Simplicity

Marketing Warfare

LA Guerra De LA Mercadotecnia (Marketing Warfare)

Positioning: The Battle for Your Mind, 20th Anniversary Edition