Marketing Warfare

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Marketing Warfare image
ISBN-10:

007052730X

ISBN-13:

9780070527300

Author(s): Trout, Jack; Ries, Al
Edition: English Language
Released: Jan 01, 1985
Publisher: McGraw=Hill
Format: Hardcover, 214 pages

Description:

Basing their techniques on successful military strategies, the authors provide practical frameworks to effectively market products, companies, and institutions and use case histories to demonstrate how each technique operates

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