Positioning: The Battle for Your Mind (1st Edition Revised)

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Positioning: The Battle for Your Mind (1st Edition Revised) image
ISBN-10:

0070652643

ISBN-13:

9780070652644

Author(s): Trout, Jack; Ries, Al
Edition: Revised, Subsequent
Released: Nov 01, 1985
Publisher: McGraw=Hill
Format: Hardcover, 212 pages

Description:

Discusses the new, key advertising concept of positioning, explaining ways companies can create a "position" in the client's mind when launching ad campaigns, with many fascinating case histories and helpful pointers

Best prices to buy, sell, or rent ISBN 9780070652644




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