Bottom-Up Marketing

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Bottom-Up Marketing image
ISBN-10:

0070527334

ISBN-13:

9780070527331

Author(s): Trout, Jack; Ries, Al
Edition: Spine Lean
Released: Jan 01, 1989
Publisher: McGraw=Hill
Format: Hardcover, 226 pages

Description:

Offers revised thinking on management practice, emphasizing tactics, rather than arbitrary decision making, to guide strategy, and containing a step-by-step procedure for a marketing campaign

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