Marketing Warfare

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Marketing Warfare image
ISBN-10:

0070666008

ISBN-13:

9780070666009

Author(s): Trout, Jack; Ries, Al
Edition: International Ed
Released: Dec 01, 1986
Format: Paperback, 216 pages

Description:

"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today

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