Shows sales and marketplace professionals how to effectively integrate their efforts with the overall manufacturing operation. Provides helpful advice on how to achieve accurate sales forecasts, improve delivery performance to customers and develop an effective marketing/manufacturing strategy.

The Marketing Edge: The New Leadership Role of Sales and Marketing in Manufacturing

Business & Money

Palmatier, George

Shull, Joseph S.

Marketing & Sales

John Wiley&Sons, Inc.

Operational excellence cannot be achieved by technology alone. An effective sales and operations planning (S&amp;OP) process is essential to successfully implement any integrated management system, such as enterprise resources planning or supply chain management. This book illustrates the effective real world implementation of this powerful process. It is written as a case narrative with an instructional style that managers can relate to.

Enterprise Sales and Operations Planning: Synchronizing Demand, Supply and Resources for Peak Performance (J. Ross Publishing Integrated Business Management Series)

Crum, Colleen

Management & Leadership

J. Ross Publishing

Demand Management Best Practices outlines an effective demand management model process tied to an integrated business process that will give your organization a competitive edge. The book helps you effectively respond to ever-increasing expectations for improved supplier delivery performance, product availability, and responsiveness and ongoing pressure from shareholders and stock market analysts to produce promised sales revenue and profit margins. It presents solutions for improving overall business performance for the end-to-end supply chain, shows you where to focus your time and attention to improve demand management processes, and discusses what results to expect. The authors provide insights on how to apply best practices in developing a forecast and demand plan, reducing uncertainty of demand, reaching consensus internally, and collaborating with customers and suppliers within the supply chain.

Demand Management Best Practices: Process, Principles, and Collaboration (J. Ross Publishing Integrated Business Management Series)

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Books by Palmatier, George