Strategic Marketing Management, 6th Edition

Strategic Marketing Management (6th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.

Business & Money

Chernev, Alexander

Marketing & Sales

Cerebellum Press

Written by a marketing professor from Northwestern University's acclaimed Kellogg School of Management, The Marketing Plan Handbook outlines a comprehensive, step-by-step approach to crafting succinct, logical, and effective marketing plans that produce results. This book can benefit managers in all types of companies. For startups and companies bringing new products to the market, it outlines a process for developing a winning marketing plan to launch a new offering. For established companies with existing product portfolios this book presents a structured approach for developing an action plan to manage offerings and product lines. Whether you manage a small business seeking to formalize the planning process, a startup seeking venture capital financing, a fast-growth company considering an IPO, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your decisions and helps avoid costly missteps.

The Marketing Plan Handbook, 3rd Edition

Management & Leadership

Mastering the Case Interview (8th edition) offers detailed advice on how to ace the case interview. It outlines the key interview principles, provides practical tips on writing your résumé and carrying out the personal experience interview, and identifies strategies for mastering the case analysis. It offers an overview of five most common types of cases, outlines a framework for approaching each type of case, and provides an extended array of interview examples that includes 20 sample case discussions and 200 practice questions.

Mastering the Case Interview: The Complete Guide to Consulting, Marketing, and Management Interviews, 8th Edition

Job Hunting & Careers

In this insightful, witty, and easily digestible book, Northwestern University decision scientist Alexander Chernev describes perceptual illusions and decision fallacies that make us gain rather than lose weight. Bringing to life the latest research in psychology, decision sciences, and behavioral economics, The Dieter's Paradox cleverly reveals the irrational ways we think about eating and dieting and identifies seven decision traps we frequently fall into in our zeal to be fit. Thought-provoking and surprisingly entertaining, this book will change the way you think about food and dieting.

The Dieter's Paradox: Why Dieting Makes Us Fat

Health, Fitness & Dieting

Diets & Weight Loss

Mastering the Case Interview (9th edition) offers detailed advice on how to ace the case interview. This book outlines the general principles of managing the case interview, delineates the most common types of cases, and outlines a framework for approaching each type of case. The discussion of the basic principles of case analysis is complemented by an extensive array of interview examples that includes 20 sample case discussions and 200 practice questions.

Mastering the Case Interview, 9th Edition

Strategic Marketing Management

Strategic Marketing Management (7th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.

Strategic Marketing Management, 8th Edition

Strategic Marketing Management (8th Edition) outlines the essentials of marketing theory and offers a structured approach to identifying, understanding, and solving marketing problems. This book delineates a comprehensive framework for articulating sound marketing strategies to guide business decisions involving product and service design, branding, pricing, sales promotion, communication, and distribution. The concepts, principles, and frameworks advanced in this book apply to a wide range of organizations, from startups to established market leaders, from packaged-goods manufacturers to value-added service providers, from nonprofit entities to for-profit corporations.

See the best price to sell, buy or rent books by the Cerebellum Press publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Cerebellum Press

See the best price to sell, buy or rent books by the Cerebellum Press publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Strategic Marketing Management, 6th Edition

Strategic Marketing Management, 6th Edition

The Marketing Plan Handbook, 3rd Edition

Mastering the Case Interview: The Complete Guide to Consulting, Marketing, and Management Interviews, 8th Edition

The Dieter's Paradox: Why Dieting Makes Us Fat

Mastering the Case Interview, 9th Edition

Strategic Marketing Management

Strategic Marketing Management

Strategic Marketing Management, 8th Edition

Strategic Marketing Management, 8th Edition