This print textbook is available for students to rent for their classes. The Pearson print rental program provides students with affordable access to learning materials, so they come to class ready to succeed. 
For undergraduate and graduate courses in marketing management. 
The gold standard for today’s marketing management student The world of marketing is changing every day ― and in order for students to have a competitive edge, they need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, students will be armed with the knowledge and tools to succeed in the new market environment around them.

Marketing Management [RENTAL EDITION]

Business & Money

Chernev, Alexander

KELLER, Kevin

Kotler,Philip

Marketing & Sales

Pearson

Marketing Management

For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student The world of marketing is changing every day -- and in order for students to have a competitive edge, they need a text that reflects the best and most recent marketing theory and practices. Revel® Marketing Management collectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, students will be armed with the knowledge and tools to succeed in the new market environment around them. Revel empowers students to actively participate in learning. More than a digital textbook, Revel delivers an engaging blend of author content, media, and assessment. With Revel, students read and practice in one continuous experience -- anytime, anywhere, on any device. NOTE: This Revel Combo Access pack includes a Revel access code plus a loose-leaf print reference (delivered by mail) to complement your Revel experience. In addition to this access code, you will need a course invite link, provided by your instructor, to register for and use Revel.

Marketing Management -- Revel + Print Combo Access Code

For undergraduate and graduate courses in marketing management. The gold standard for today's marketing management student The world of marketing is changing every day -- and in order for students to have a competitive edge, they need a text that reflects the best and most recent marketing theory and practices. Revel® Marketing Management collectively uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a streamlined organization of the content, updated material, and new examples that reflect the very latest market developments. After reading this landmark text, students will be armed with the knowledge and tools to succeed in the new market environment around them. Revel empowers students to actively participate in learning. More than a digital textbook, Revel delivers an engaging blend of author content, media, and assessment. With Revel, students read and practice in one continuous experience -- anytime, anywhere, on any device. NOTE: Revel is a fully digital delivery of Pearson content. This ISBN is for the standalone Revel access card. In addition to this access card, you will need a course invite link, provided by your instructor, to register for and use Revel.

Marketing Management -- Revel Access Code

Written by one of the top professors at Northwestern's Kellogg School of Management, Mastering the Case Analysis offers a systematic approach to analyzing business cases typically given in MBA job interviews. An overdue and much-needed aid to support students' preparation for case interviews, this book introduces an integrative framework for analyzing business problems and offers a detailed overview of the essential methods and concepts used in case analysis.

Mastering the Case Analysis: The MBA Guide to Management, Marketing, And Strategic Consulting Case Interviews

Job Hunting & Careers

Brightstar Media, Inc.

Strategic Marketing Analysis, 1st edition

Written by one of the top professors at Northwestern's Kellogg School of Management, Mastering the Job Interview: The MBA Guide to Successful Business Interviews (2007 Edition) delivers a comprehensive overview of the key issues in MBA recruiting and offers in-depth insights on how to develop a winning interview strategy.

Mastering the Job Interview: The MBA Guide to Successful Business Interviews - 3rd Edition

Written by one of the top professors at Northwestern University's renowned Kellogg School of Management, this book offers a systematic and up-to-date perspective on the key concepts and frameworks commonly used in marketing analysis. This book is an essential reference guide for business students interested in enhancing their marketing knowledge, for managers and consultants dealing with strategic management and marketing problems, as well as for senior executives concerned with developing, implementing, and monitoring strategic marketing programs.

Essential Marketing Concepts and Frameworks, 2nd Edition

Mastering the Job Interview offers in-depth insights on how to develop a winning interview strategy. It outlines the basic interview principles, reveals the core skill set most recruiters seek, and identifies strategies you can use to master the job interview. The discussion is complemented by an extended set of illustrations and applications identifying specific strategies on how to ace the interview process. It includes explicit résumé and interview guidelines, sample questions and answers, and strategies for the personal experience interview.

Mastering the Job Interview: Your Guide to Successful Business Interviews, 4th Edition

This book offers a comprehensive framework for strategic marketing planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the strategic marketing management theory outlined in this book is an essential tool for case analysis in the classroom, as well as for management, strategic consulting, and marketing interviews. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book offers a big-picture approach for planning new marketing campaigns and evaluating the success of ongoing marketing programs.

Strategic Marketing Management, 3rd Edition

Management & Leadership

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