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The Dieter's Paradox: Why Dieting Makes Us Fat

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The Dieter's Paradox: Why Dieting Makes Us Fat image
ISBN-10:

1936572109

ISBN-13:

9781936572106

Author(s): Chernev, Alexander
Released: Aug 01, 2011
Publisher: Cerebellum Press
Format: Paperback, 220 pages
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Description:

In this insightful, witty, and easily digestible book, Northwestern University decision scientist Alexander Chernev describes perceptual illusions and decision fallacies that make us gain rather than lose weight. Bringing to life the latest research in psychology, decision sciences, and behavioral economics, The Dieter's Paradox cleverly reveals the irrational ways we think about eating and dieting and identifies seven decision traps we frequently fall into in our zeal to be fit. Thought-provoking and surprisingly entertaining, this book will change the way you think about food and dieting.

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