Strategic Marketing Management, 6th Edition
Description:
Strategic Marketing Management (6th edition) offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book provides a big-picture approach for developing new marketing campaigns and evaluating the success of ongoing marketing programs.
Best prices to buy, sell, or rent ISBN 9781936572007
Frequently Asked Questions about Strategic Marketing Management, 6th Edition
The price for the book starts from $8.98 on Amazon and is available from 15 sellers at the moment.
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The Strategic Marketing Management, 6th Edition book is in very low demand now as the rank for the book is 5,026,629 at the moment. A rank of 1,000,000 means the last copy sold approximately a month ago.
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