This book presents the wide range of conceptual and empirical approaches that are required in studies of the consumer and consumption. The model of the consumer as an individual decision-maker is being replaced with a richer perspective that situates him/her in a social and cultural location where the collective influences are balanced against the subjectivity of the consumption act.

Interpretive Consumer Research: Paradigms, Methodologies and Applications

Business & Money

Marketing & Sales

CBS Press

"The internationalization of the world economy and the economic and political development in Europe are factors that have fostered new interest in the common economic heritage of the European countries. Spanning 500 years, this tale of the economic history of Western Europe seeks to unearth the roots of present day problems."

European Economic History: From Mercantilism to Maastricht and Beyond

Hansen, E. Damsgaard

Economics

"This book offers an overall presentation of the economic knowledge that we have today about the causes and effects of international trade and international investments. These questions have been central in economic science since the appearance of modern economics with Adam Smith in the second half of the 18th century. During the last 20-30 years much has happened within the area, so today one can talk about a traditional theory and a newer theory building, although quite differentiated."

International Economics

Kjeldsen-Kragh, Soren

In the 20 years since abandoning their closed-door policy in 1979, the Chinese authorities have approved over 73,000 foreign-funded programs in the service sector, representing some $208 billion in foreign investments. With its imminent entry into the WTO expected to double China's share of world trade from 5% to 10% over the coming twenty years alone, 'China's Service Sector' is a book that every service-sector company with a global vision will wish to consult.

China's Service Sector: A New Battlefield for International Corporations

Luo, Yadong

Honoured as Swedish Management Book of the Year, this book offers entertaining reading and provides a new attitude to negotiations: not win-lose, but win-win. Sales managers, business executives, and many professionals negotiate every day, not only with customers and contractors but with colleagues, managers and union representatives. The author argues strongly that negotiations should not be a fight over getting the biggest piece of the cake, but rather a search for added value, aiming at results with more than one winner. Successful negotiations require the ability to identify the needs and the negotiation margins of your counterpart, careful preparations and a close look at the total economy and possible alternatives. The reader of this book learns not only more about efficient negotiations, but also obtains insight into the rules, dynamics and psychology of negotiations. Numerous examples illustrate the arguments.

Negotiations Without a Loser

Unt, Iwar

Management & Leadership

"A practical, step-by-step guide for international marketers who are targeting the challenging markets of the Asia-Pacific region. Packed with useful information and real-world examples, Marketing Across Cultures in Asia is based on the two authors' 35 years of combined hands-on experience of managing, marketing and negotiating in Asia."

Marketing Across Cultures in Asia: A Practical Guide

Gesteland, Richard R.

Seyk, George F.

Innovation in the Making is a large-scale attempt to catch and describe the birth of innovation. In the discourse of business advantages, shareholder value and coming to terms with the future, developing innovative competency is paramount to the survival of organizations. Using experience from real-life, real-time case studies from a large Danish pharmaceutical company, Lotte Darso guides the reader through the seemingly chaotic phases of problem framing, brainstorming, antagonistic communication and innovative crystallization. The major findings of the book are summarized in an easy to use manual of do's and don'ts for knowledge workers, innovative teams and organizations.

Innovation in the Making

Darso, Lotte

"Understanding how IT affects organizations and businesses and how organizations and managers act when engaging in IT investments are important issues. At best, IT is a source that helps individuals and organizations to improve their performance and meet their objectives. At worst, and often, it is an obstacle that costs more to manage than it brings back. This book focuses on how organizations manage IT."

IT and Business Models: Concepts and Theories

Kalling, Thomas

Hedman, Jonas

Computers & Technology

"This book offers a selection of alternative approaches to the question of interculturality written from a range of theoretical perspectives including hermeneutics, phenomenology, semiotics, dialogic philosophy and social constructivism. It is intended as a source of critical ways of thinking and theorising about interculturality rather than as a 'quick fix' guide to getting around problems that can arise in intercultural encounters. "

Intercultural Alternatives: Critical Perspectives on Intercultural Encounters in Theory and Practice

Politics & Social Sciences

Social Sciences

"In this third revised edition the following issues are discussed among others: To what extent are professional service firms (PSFs) different? When is a service (not) professional? What are particular challenges in managing PSFs? What are important strategic issues for PSFs? Hiring, training and keeping the right people. Competing for, gaining, delivering, and learning from the ""right"" client projects. Delivering the ""right"" kind of services the ""right"" way. "

Strategic Management of Professional Service Firms

Løwendahl, Bente

See the best price to sell, buy or rent books by the CBS Press publisher. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by CBS Press