Marketing Across Cultures in Asia: A Practical Guide

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Marketing Across Cultures in Asia: A Practical Guide image
ISBN-10:

8763000946

ISBN-13:

9788763000949

Released: Mar 01, 2002
Publisher: CBS Press
Format: Hardcover, 172 pages

Description:

"A practical, step-by-step guide for international marketers who are targeting the challenging markets of the Asia-Pacific region. Packed with useful information and real-world examples, Marketing Across Cultures in Asia is based on the two authors' 35 years of combined hands-on experience of managing, marketing and negotiating in Asia."

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