Written by one of the top professors at Northwestern's Kellogg School of Management, Mastering the Job Interview: The MBA Guide to the Successful Business Interview (2006 Edition) delivers a comprehensive overview of the key issues in MBA recruiting and offers in-depth insights on how to develop a winning interview strategy.

Mastering the Job Interview: The MBA Guide to the Successful Business Interview

Alexander Chernev

Brightstar Media, Inc.

Mastering the Job Interview: The MBA Guide to the Successful Business Interview, 2nd Edition

Business & Money

Cherniaev, Alexander

Job Hunting & Careers

Written by one of the top professors at Northwestern's Kellogg School of Management, Mastering the Case Analysis offers a systematic approach to analyzing business cases typically given in MBA job interviews. An overdue and much-needed aid to support students' preparation for case interviews, this book introduces an integrative framework for analyzing business problems and offers a detailed overview of the essential methods and concepts used in case analysis.

Mastering the Case Analysis: The MBA Guide to Management, Marketing, And Strategic Consulting Case Interviews

Chernev, Alexander

Written by one of the top professors at Northwestern's Kellogg School of Management, this book offers a systematic and up-to-date perspective on the key frameworks and concepts commonly used in marketing analysis. This book is an essential reference guide for business students interested in enhancing their marketing knowledge, for managers and consultants dealing with strategic management and marketing problems, for marketers interested in mastering their strategic analysis skills, as well as for senior executives concerned with developing, implementing, and monitoring strategic marketing programs.

Essential Marketing Frameworks and Concepts

Cherney, Alexander

Marketing & Sales

Strategic Marketing Analysis, 1st edition

Written by one of the top professors at Northwestern's Kellogg School of Management, Mastering the Job Interview: The MBA Guide to Successful Business Interviews (2007 Edition) delivers a comprehensive overview of the key issues in MBA recruiting and offers in-depth insights on how to develop a winning interview strategy.

Mastering the Job Interview: The MBA Guide to Successful Business Interviews - 3rd Edition

Written by one of the top professors at Northwestern University's renowned Kellogg School of Management, this book offers a systematic and up-to-date perspective on the key concepts and frameworks commonly used in marketing analysis. This book is an essential reference guide for business students interested in enhancing their marketing knowledge, for managers and consultants dealing with strategic management and marketing problems, as well as for senior executives concerned with developing, implementing, and monitoring strategic marketing programs.

Essential Marketing Concepts and Frameworks, 2nd Edition

Mastering the Job Interview offers in-depth insights on how to develop a winning interview strategy. It outlines the basic interview principles, reveals the core skill set most recruiters seek, and identifies strategies you can use to master the job interview. The discussion is complemented by an extended set of illustrations and applications identifying specific strategies on how to ace the interview process. It includes explicit résumé and interview guidelines, sample questions and answers, and strategies for the personal experience interview.

Mastering the Job Interview: Your Guide to Successful Business Interviews, 4th Edition

Mastering the Case Interview outlines the essential interview principles and identifies strategies you can use to master the case analysis. It offers an overview of the most common types of problems given in case interviews, outlines a framework for approaching each type of case, and provides a variety of case interview examples. In addition, this book offers detailed advice on how to manage the interview process: it includes specific interview guidelines, provides sample questions and answers, and outlines practical strategies on how to ace the case interview.

Mastering the Case Interview: The Complete Guide to Management, Marketing, and Strategic Consulting Case Interviews, 4th Edition

This book offers a comprehensive framework for strategic marketing planning and outlines a structured approach to identifying, understanding, and solving marketing problems. It is written for a diverse audience. For business students, the strategic marketing analysis theory outlined in this book is an essential tool for case analysis in the classroom, as well as for management, strategic consulting, and marketing interviews. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book offers a big-picture approach for planning new marketing campaigns and evaluating the success of ongoing marketing programs.

Strategic Marketing Analysis, 2nd Edition

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