Marketing Management

PHILIP KOTLER

Kevin Lane Keller

Alexander Chernev

Pearson Education US

Marketing Management (Pearson+)

Kevin Keller

Pearson

Written by one of the top professors at Northwestern's Kellogg School of Management, Mastering the Job Interview: The MBA Guide to the Successful Business Interview (2006 Edition) delivers a comprehensive overview of the key issues in MBA recruiting and offers in-depth insights on how to develop a winning interview strategy.

Mastering the Job Interview: The MBA Guide to the Successful Business Interview

Brightstar Media, Inc.

Mastering the Case Interview outlines the essential interview principles and identifies strategies you can use to master the case analysis. It offers an overview of the most common types of problems given in case interviews, outlines a framework for approaching each type of case, and provides a variety of case interview examples. In addition, this book offers detailed advice on how to manage the interview process: it includes specific interview guidelines, provides sample questions and answers, and outlines practical strategies on how to ace the case interview.

Mastering the Case Interview: The Complete Guide to Management, Marketing, and Strategic Consulting Case Interviews, 4th Edition

This book offers a comprehensive framework for strategic marketing planning and outlines a structured approach to identifying, understanding, and solving marketing problems. It is written for a diverse audience. For business students, the strategic marketing analysis theory outlined in this book is an essential tool for case analysis in the classroom, as well as for management, strategic consulting, and marketing interviews. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book offers a big-picture approach for planning new marketing campaigns and evaluating the success of ongoing marketing programs.

Strategic Marketing Analysis, 2nd Edition

This book offers a systematic and up-to-date perspective on the key concepts and frameworks commonly used in marketing. It is written to serve as a reference guide for a diverse audience: for business students interested in enhancing their marketing knowledge, for managers and consultants dealing with strategic management and marketing problems, as well as for senior executives concerned with developing, implementing, and monitoring strategic marketing programs.

Essential Marketing Concepts and Frameworks, 3rd Edition

Business & Money

Mastering the Case Interview outlines the essential interview principles and identifies strategies you can use to master the case analysis. It offers an overview of the most common types of problems given in case interviews, outlines a framework for approaching each type of case, and provides a variety of case interview examples. In addition, this book offers detailed advice on how to manage the interview process: it includes specific interview guidelines, provides sample questions and answers, and outlines practical strategies on how to ace the case interview.

Mastering the Case Interview: The Complete Guide to Interviewing with the Top Consulting Companies, 5th Edition

Strategic Marketing Analysis offers a framework for strategic marketing planning and outlines a structured approach to identifying, evaluating, and solving marketing problems. This book is an abridged version of Strategic Marketing Management (3rd Edition) by Alexander Chernev.

Strategic Marketing Analysis: The Framework

Management & Leadership

Strategic Marketing Management (INSEAD edition) offers a comprehensive framework for strategic marketing planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the strategic marketing management theory outlined in this book is an essential tool for case analysis in the classroom, as well as for management, strategic consulting, and marketing interviews. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution. For senior executives, the book offers a big-picture approach for planning new marketing campaigns and evaluating the success of ongoing marketing programs.

Strategic Marketing Management, Custom Publication

See the best price to sell, buy, or rent books by Alexander Chernev. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Alexander Chernev

See the best price to sell, buy, or rent books by Alexander Chernev. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Marketing Management

Marketing Management

Marketing Management (Pearson+)

Mastering the Job Interview: The MBA Guide to the Successful Business Interview

Mastering the Case Interview: The Complete Guide to Management, Marketing, and Strategic Consulting Case Interviews, 4th Edition

Strategic Marketing Analysis, 2nd Edition

Essential Marketing Concepts and Frameworks, 3rd Edition

Mastering the Case Interview: The Complete Guide to Interviewing with the Top Consulting Companies, 5th Edition

Strategic Marketing Analysis: The Framework

Strategic Marketing Management, Custom Publication