Essential Marketing Concepts and Frameworks, 2nd Edition
Released: Jan 01, 2006
Publisher: Brightstar Media, Inc.
Format: Paperback, 96 pages
Related ISBN: 9780979003936
Description:
Written by one of the top professors at Northwestern University's renowned Kellogg School of Management, this book offers a systematic and up-to-date perspective on the key concepts and frameworks commonly used in marketing analysis. This book is an essential reference guide for business students interested in enhancing their marketing knowledge, for managers and consultants dealing with strategic management and marketing problems, as well as for senior executives concerned with developing, implementing, and monitoring strategic marketing programs.
Best prices to buy, sell, or rent ISBN 9780976306184
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