This book examines the public controversies surrounding lifestyle risks in the consumer society. Comparing news coverage of the 'globesity' pandemic in Britain and the USA, it illustrates the way moral panic brought children's food marketing to the centre of the policy debates about consumer lifestyles.

Globesity, Food Marketing and Family Lifestyles (Consumption and Public Life)

Kline, Stephen

Teen & Young Adult

PALGRAVE~MACMILLAN

Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.

Social Communication in Advertising: Persons, Products and Images of Well-Being

Business & Money

Leiss, William

Jhally, Sut

Botterill, Jacqueline

Marketing & Sales

Routledge

In a marketplace that demands perpetual upgrades, the survival of interactive play ultimately depends on the adroit management of negotiations between game producers and youthful consumers of this new medium. The authors suggest a model of expansion that encompasses technological innovation, game design, and marketing practices. Their case study of video gaming exposes fundamental tensions between the opposing forces of continuity and change in the information economy: between the play culture of gaming and the spectator culture of television, the dynamism of interactive media and the increasingly homogeneous mass-mediated cultural marketplace, and emerging flexible post-Fordist management strategies and the surviving techniques of mass-mediated marketing. Digital Play suggests a future not of democratizing wired capitalism but instead of continuing tensions between "access to" and "enclosure in" technological innovation, between inertia and diversity in popular culture markets, and between commodification and free play in the cultural industries.

Digital Play: The Interaction of Technology, Culture, and Marketing

Science & Math

Dyer-Witheford, Nick

de Peuter, Greig

Technology

McGill-Queen's University Press

This timely and innovative book provides a detailed history of marketing to children, revealing the strategies that shape the design of toys and have a powerful impact on the way children play. Stephen Kline looks at the history and development of children’s play culture and toys from the teddy bear to the Barbie doll, Care Bears and Teenage Mutant Ninja Turtles. He profiles the rise of children’s mass media—books, comics, film and television—and that of the specialty stores such as Toys ‘R’ Us, revealing how the opportunity to reach large audiences of children was a pivotal point in developing new approaches to advertising. In a powerful re-examination of the debates about the cultural effects of mass media, and in particular television, Out of the Garden asks whether we should allow our children’s play culture to be primarily defined and created by marketing strategists, pointing to the unintended consequences of a situation in which images of real children have all but been eliminated from narratives about the young.

Out of the Garden: Toys, Tv, and Children's Culture in the Age of Marketing

Politics & Social Sciences

Social Sciences

Verso

Social Communication in Advertising: Consumption in the Mediated Marketplace

Newly updated for the digital era, this classic textbook provides a comprehensive historical study of advertising and its function within contemporary society by tracing advertising's influence throughout different media and cultural periods, from early magazines through to social media. With several new chapters on the rise of the Internet, mobile, and social media, this fourth edition offers new insights into the role of Google, Facebook, Snapchat, and YouTube as both media and advertising companies, as well as examining the role of brand culture in the 21st century.

Botterill, Jackie

Asquith, Kyle

Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry, popular culture, and the mass media that manages the constellation of images that unifies all three. The third edition includes: * discussion of new technologies and issues, from the Internet to globalization * updated and expanded examples and illustrations * revisions throughout to address recent developments in advertising scholarship and the latest trends in advertising practice  

This book examines the public controversies surrounding lifestyle risks in the consumer society. Comparing news coverage of the 'globesity' pandemic in Britain and the USA, it illustrates the way moral panic brought children's food marketing to the centre of the policy debates about consumer lifestyles.

Out of the Garden: Toys and Children's Culture in the Age of TV Marketing (Culture and Communication in Canada)

See the best price to sell, buy, or rent books by Kline, Stephen. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Books by Kline, Stephen

See the best price to sell, buy, or rent books by Kline, Stephen. BookScouter helps to compare book prices from 25+ online bookstores and 30+ buyback vendors with a single search.

Globesity, Food Marketing and Family Lifestyles (Consumption and Public Life)

Social Communication in Advertising: Persons, Products and Images of Well-Being

Digital Play: The Interaction of Technology, Culture, and Marketing

Out of the Garden: Toys, Tv, and Children's Culture in the Age of Marketing

Social Communication in Advertising: Consumption in the Mediated Marketplace

Social Communication in Advertising: Consumption in the Mediated Marketplace

Social Communication in Advertising: Consumption in the Mediated Marketplace

Globesity, Food Marketing and Family Lifestyles (Consumption and Public Life)

Out of the Garden: Toys and Children's Culture in the Age of TV Marketing (Culture and Communication in Canada)