Entrepreneurship and New Venture Management
ISBN-10:
0195718518
ISBN-13:
9780195718515
Author(s): Van Aardt, Isa; Bezuidenhout, Stefan
Edition: 2nd
Released: Feb 17, 2000
Publisher: Oxford University Press Southern Africa
Format: Paperback, 304 pages
Related ISBN: 9780195997460
Description:
A step-by-step guide that can be used by a prospective entrepreneur to create a new venture from a viable business idea. Both the theoretical aspects and practical applications are dealt with. Guidelines are given on how to manage the business and plan for growth, as well as how to eitherbuy a franchise or franchise a business venture. The book covers all aspects of the business plan, namely marketing, financial, operational, production, management and legal aspects.
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