Entrepreneurship and New Venture Management

A step-by-step guide that can be used by a prospective entrepreneur to create a new venture from a viable business idea. Both the theoretical aspects and practical applications are dealt with. Guidelines are given on how to manage the business and plan for growth, as well as how to eitherbuy a franchise or franchise a business venture. The book covers all aspects of the business plan, namely marketing, financial, operational, production, management and legal aspects.