A step-by-step guide that can be used by a prospective entrepreneur to create a new venture from a viable business idea. Both the theoretical aspects and practical applications are dealt with. Guidelines are given on how to manage the business and plan for growth, as well as how to eitherbuy a franchise or franchise a business venture. The book covers all aspects of the business plan, namely marketing, financial, operational, production, management and legal aspects.

Entrepreneurship and New Venture Management

Business & Money

Van Aardt, Isa

Bezuidenhout, Stefan

van Aardt, Carel

Economics

Oxford University Press Southern Africa

<p>'Entrepreneurship and New Venture Management' explains the theoretical aspects that should be considered when starting a new business venture and offers practical examples to place this theory into a real-life perspective.</p>

Entrepreneurship & New Venture Management

Business Development & Entrepreneurship

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