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Entrepreneurship and New Venture Management

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ISBN-10:

0195997468

ISBN-13:

9780195997460

Author(s): Bendeman, Hanneli; van der Bank, Jaco
Edition: 4
Released: Nov 01, 2011
Publisher: Oxford University Press
Format: Hardcover, 320 pages
Related ISBN: 9780195718515
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Description:

Entrepreneurship and New Venture Management explains the aspects that should be considered when starting a new business venture, both in terms of the theoretical framework and practical examples. It covers types of entrepreneurship; identifying and implementing business opportunities; planning and managing the business in terms of finance, marketing and operations, and business plans. Managing growth in a business, ethical and social responsibilities, and legal aspects affecting ventures are also explained.

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